Cookie-Geddon! The Death of the Third-Party Cookie | 08 June 2021

A major change is coming to the data landscape and how advertisers will be able to market in the future. In case you’ve missed it, third-party cookies started phasing out in 2017 and the last major push will be taking place close to 2022 when Google Chrome finally phases them out completely (Firefox and Safari have already done so).   This change has been a long time coming, so advertisers have been gearing up and pivoting to embrace the change and keep their impression loss... Full Story

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