The American Marketing Association Houston Chapter is ramping up its new year with several great seminars, in which Blue Sky Marketing will be taking part. Coming up in the next month are the following topics: SEO or SEM? That's the Wrong Question Interactive Marketing SIG Friday, September 20 | 7:30 a.m. Bank of America, 2302 Fannin, Suite 200, Houston, TX 77002 Panelists will cover: Content creation's impact on both SEO and SEM How keyword strategies overlap in SEO and... Full Story

The "workplace" has definitely evolved over the past decade from a central office to teams in various locations collaborating remotely. Many people have weighed in on the debate, from Yahoo! CEO banning work-from-home to boost innovation to recent studies showing that workers increasingly are looking for flexibility in their job. Three-quarters of the American adults surveyed said flexibility is one of the most important factors they consider when looking for a new job.... Full Story

This session, presented by Michelle LeBlanc with Blue Sky Marketing, covered what you need to know to optimize your company's site for search engines. This lunch and learn touched on the basics of SEO and what you need to know to get started. In simple terms with a focus on next steps, the presentation included discussions on strategy, keyphrase selection, having realistic expectations, some technical aspects, the importance of content and social aspects,  and includes some general do's... Full Story

The advent of web analytics gave us data, but only if you LEARN to use that data effectively does it help grow your online presence and your website's user experience. This presentation will explore how to effectively deliver your marketing message to your target audience regardless of the platform they choose, how to frame your message to match consumer decision-making process, and the art of online communication. It will include discussion of user experience in your company's web design... Full Story