Once upon a time, you had to scream into your phone in attempt to make the robotic voice on the other side sort of understand you. Now people casually talk to Google, Siri, Alexa, or Cortana like friends in order to end fights about trivia, to name that tune, to find places near them, and so much more. You can optimize your site to be more voice search friendly.  What is Voice Search? Voice search is when a user speaks into a device instead of using a keyboard to type keywords into a... Full Story

The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Manager can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns. Key Functional Areas of Responsibility Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients. Maintain and monitor keyword bids, account daily and monthly... Full Story

Blue Sky Marketing is currently seeking to hire a highly motivated Client & Project Manager. Duties of the Client & Project Manager include: Client Management: Serve as a regular point of contact for clients’ strategic and account questions, lead client calls by setting agendas, coordinate and send account reporting and handle resulting follow-up questions and communications. Lead challenging client situations. Provide unsurpassed client service, develop and... Full Story

Blue Sky Marketing is currently seeking to hire a SEO Specialist.  Job Responsibilities Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. Optimize keyword rankings to increase organic traffic by utilizing performance and web analytics data to prioritize next steps for short- and long-term planning purposes. Provide SEO analysis and recommendations in coordination with elements and structure of... Full Story

Short answer: No, if you know how to make it work for you. Facebook has recently announced some major updates that affect the way real estate can be advertised on their platforms. These new limitations, set to happen by December 31st, 2019, seem as they will have major consequences on advertisements for new home builders and developers. But if you learn to work within the system, you can make the system work for you.  Why Did the Updates Occur? The announcement from Facebook came as... Full Story

As a certified HubSpot Partner, Blue Sky Marketing is pleased to announce the company has now earned silver-tier HubSpot partner status. Blue Sky Marketing works with HubSpot, the world’s leading inbound marketing and sales platform, to help their clients grow their businesses through inbound marketing software, services, and support. Silver-tier status allows Blue Sky Marketing to offer additional tools and resources to clients in order to better support their inbound marketing... Full Story

Facebook offers a range of advertising objectives and it can be confusing to know where to start. If you’re a business that “boosts” all of your posts directly from your business’ Page, keep reading! Using the other advertising objectives can save you dollars and allow you to better fulfill your marketing goals.  Because the algorithm for different advertising objectives varies, choosing the right one is an important part of social media strategy. For example,... Full Story

Attracting prospects to your website means the battle is over, right? As any marketer knows, a prospect is truly won over once they convert on your site, being it signing up for an email list, purchasing a product, or directly sending a query about a service. This is the real bread and butter of marketing and the way in which we can gauge successful campaigns. If you are focused on driving conversions, then you need to be focused on the speed of your site. Wait, site speed? Not content,... Full Story

The team at Blue Sky Marketing has ranked among top service providers for our efforts in advertising, digital marketing, SEO, and digital strategy. Recently, Blue Sky Marketing gained recognition as a leading agency in Houston on Clutch, a B2B research site specialized in identifying top marketing, advertising, and creative agencies around the world. This announcement is part of Clutch's ongoing two-week effort to announce the results of their research across 14 U.S. cities, including more... Full Story

The team at Blue Sky Marketing has spent 2017 staying up to date on the latest trends in organic search in order to provide our clients with the best strategic direction for 2018. Gleaned from attending conferences in England and Portugal as well as reading endless amounts of articles and message board posts, here are some thoughts on the future of organic search for 2018. Google Market Share to Increase on Mobile Search Throughout 2017 there was much talk about the volume of mobile... Full Story