Everyone loves email best practices! It makes sending perfect email campaigns a formulaic experience guaranteed to give you great open rates, excellent CTR, and (woot woot) all the ROI! Unfortunately, the party is a little premature. The email world is changing, and things that marketers (us included) have always considered to be a best practice may be coming into question. Take a look and see which email best practices you should test ditching in 2020.   1. STOP: “View in... Full Story

  One trick-of-the-trade for Facebook Page management is to click on the list of people who have liked a post (or an ad) and send an invitation to any who haven't already "liked" the Page. This is a way to potentially convert post engagement into Facebook fans. But is it worth the time it takes?   We confirmed with our Facebook Partner Manager our belief that in 2019 there is not a lot of value to inviting people who liked a post to Like the Page. There is no algorithm... Full Story

How many times can the Facebook Apocalypse hit the marketing world? New algorithms and sweeping changes are hardly anything new to the social media savvy. But if you’re in the business of marketing for the housing industry, August 26, 2019 is a date that you’ll not soon forget. It was the deadline to identify any ads for U.S. Credit, Employment, and Housing Ads as belonging to a “Special Ad Category.” This was an accelerated timeline from the original December 31,... Full Story

Couldn't make it to HubSpot INBOUND 2019? Let us share some takeaways!   Session: Marketing Then & Now: A Fireside Chat with SparkToro's Founder Rand Fishkin and HubSpot's CMO Kipp Bodnar   Top takeaways: Privacy laws and steps that browsers are taking are soon going to make multichannel funnels more difficult to track. Correlation vs causation reporting shifts are going to be a lot of what is happening in 6-12 months. Brand search lift, etc is... Full Story

You have an incredible community, tenants that rave about you, and people inquiring. You want to keep this momentum going. So, what additional value can you add to your community? A blog can be a great place to start and can serve as a Q&A for prospective residents, provide instructions on best practices for the transition, and even offer up suggestions and tips from specialists in the senior living field. A blog can also showcase your events and community atmosphere. If you host packed... Full Story

With more seniors using search and social media today, senior living communities need an effective senior living SEO strategy to increase visibility and climb to the top of search results. Sixty-seven (67%) percent of seniors are online today; we know that they are looking – the question is, who will they find? SEO is also critical to target your specific audience and differentiate from other senior living options. Seniors looking for independent living communities will use different... Full Story

With 95,000 Google searches for Assisted Living in the last 12 months, Pay-Per-Click ads (PPC) which start as low as a couple of dollars per click, are a great way to generate leads. Google Ads and other paid search programs place your ads at the top of the search engine results page, where prospect residents and their families can find you. Over the last three years on Google, search engine results page (SERP) click-through-rates (CTR) lost 34.4 percent of click share on desktop and 61.5... Full Story

We all have goals and aspirations, but how will you achieve them? SMART goals are both effective and easy to understand. They are grounded in reality and broken into bite-sized pieces, so you can easily digest them to complete the overall objective. Have you ever been told to “work smarter and not harder”? This is exactly how you can do that. First, let’s break down the acronym, SMART: Specific, Measurable, Attainable, Relevant, and Time-bound. These outline the specifics... Full Story

Inbound marketing is about delivering solutions and creating opportunities that will ultimately have a positive impact on your business and your goals. Your strategy can include a number of different marketing channels and solutions to connect to your prospects and ultimately to engage your customers. It’s just not enough to have a website – you must attract people to it. What’s the best way to do this? Below, we will outline the four pillars to staying top of mind for... Full Story

You have been tasked with the marketing for your Senior Living Community. So, where do you begin? Chances are great that you want to build a connection that reflects a caring aspect to your brand. You want to bridge the gap with the human touch that your desired audience is looking for online. Does your marketing plan have reliable indicators in place? Are you tracking your effectiveness towards your desired ROI? According to the Pew Research Center, 34% of Americans ages 65 and up use... Full Story