A Guide to Blogging for Senior Living Communities | 02 August 2019

You have an incredible community, tenants that rave about you, and people inquiring. You want to keep this momentum going. So, what additional value can you add to your community? A blog can be a great place to start and can serve as a Q&A for prospective residents, provide instructions on best practices for the transition, and even offer up suggestions and tips from specialists in the senior living field. A blog can also showcase your events and community atmosphere. If you host packed... Full Story

How To Improve SEO For Your Assisted Living Community | 24 July 2019

With more seniors using search and social media today, senior living communities need an effective senior living SEO strategy to increase visibility and climb to the top of search results. Sixty-seven (67%) percent of seniors are online today; we know that they are looking – the question is, who will they find? SEO is also critical to target your specific audience and differentiate from other senior living options. Seniors looking for independent living communities will use different... Full Story

3 Paid Search Tips for Your Assisted Living Community | 22 July 2019

With 95,000 Google searches for Assisted Living in the last 12 months, Pay-Per-Click ads (PPC) which start as low as a couple of dollars per click, are a great way to generate leads. Google Ads and other paid search programs place your ads at the top of the search engine results page, where prospect residents and their families can find you. Over the last three years on Google, search engine results page (SERP) click-through-rates (CTR) lost 34.4 percent of click share on desktop and 61.5... Full Story

Client and Project Manager | 17 July 2019

Blue Sky Marketing is currently seeking to hire a highly motivated Client & Project Manager. Duties of the Client & Project Manager include: Client Management: Serve as a regular point of contact for clients’ strategic and account questions, lead client calls by setting agendas, coordinate and send account reporting and handle resulting follow-up questions and communications. Lead challenging client situations. Provide unsurpassed client service, develop and... Full Story

Search Engine Advertising / Paid Search (PPC) Manager | 17 July 2019

The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Manager can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns. Key Functional Areas of Responsibility Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients. Maintain and monitor keyword bids, account daily and monthly... Full Story

How To Achieve SMART Goals For Your Senior Living Community | 17 July 2019

We all have goals and aspirations, but how will you achieve them? SMART goals are both effective and easy to understand. They are grounded in reality and broken into bite-sized pieces, so you can easily digest them to complete the overall objective. Have you ever been told to “work smarter and not harder”? This is exactly how you can do that. First, let’s break down the acronym, SMART: Specific, Measurable, Attainable, Relevant, and Time-bound. These outline the specifics... Full Story

The Four Pillars of Inbound Marketing | 12 July 2019

Inbound marketing is about delivering solutions and creating opportunities that will ultimately have a positive impact on your business and your goals. Your strategy can include a number of different marketing channels and solutions to connect to your prospects and ultimately to engage your customers. It’s just not enough to have a website – you must attract people to it. What’s the best way to do this? Below, we will outline the four pillars to staying top of mind for... Full Story

What Are The Best Channels For Your Senior Living Community? | 28 June 2019

You have been tasked with the marketing for your Senior Living Community. So, where do you begin? Chances are great that you want to build a connection that reflects a caring aspect to your brand. You want to bridge the gap with the human touch that your desired audience is looking for online. Does your marketing plan have reliable indicators in place? Are you tracking your effectiveness towards your desired ROI? According to the Pew Research Center, 34% of Americans ages 65 and up use... Full Story

Joining a Distributed Virtual Team of Marketers | 26 June 2019

Imagine doing what you love – while sitting in a location that allows you to be creative, flexible, and work while feeling uninhibited. Let’s say that you prefer to begin your day at 5 am and take a 30-min jog during lunch? Instead of getting dressed in heels and fighting traffic to get into the office, you walk into your home-office, coffee shop or local co-work space. This is how I imagined my ideal position before joining Blue Sky Marketing. While some may enjoy the routine... Full Story

How to Optimize Your Site for Voice Search | 20 May 2019

Once upon a time, you had to scream into your phone in attempt to make the robotic voice on the other side sort of understand you. Now people casually talk to Google, Siri, Alexa, or Cortana like friends in order to end fights about trivia, to name that tune, to find places near them, and so much more. You can optimize your site to be more voice search friendly.  What is Voice Search? Voice search is when a user speaks into a device instead of using a keyboard to type keywords into a... Full Story

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