When you perform a search on Google for a service or business that has a local presence, at the top of the search results or directly below the ads, you’ll often see Google Maps display local listings of businesses that match your search query. This is called the Local Pack. Typically, three businesses will show up prominently on the map. The Local 3-Pack, as it’s called, will display with links to their websites and directions to their physical locations. Here is... Full Story

Your future patients are looking for you online - are they able to find you? If you’re looking to build a digital marketing strategy to improve the visibility of your dental practice, read on to see our tips to succeed.Digital Marketing Strategy for Dentists 1. What is your specialty? Make sure your prospective patients find you by optimizing your website and profiles with specific keywords. “Near Me” searches are the king of local search. Make sure your website and... Full Story

Think you have an email marketing strategy that works and is nearly foolproof? Think again. As quickly as Coronavirus became a household term, email marketing and what once worked shifted dramatically. Chances are, by the time you implement a new plan, it will be changing again.  The truth is, these unprecedented times are fluid and the old saying, the only thing that’s constant in life is change, has never been more accurate. After all, in a matter of one week, compassionate... Full Story

Everyone loves email best practices! It makes sending perfect email campaigns a formulaic experience guaranteed to give you great open rates, excellent CTR, and (woot woot) all the ROI! Unfortunately, the party is a little premature. The email world is changing, and things that marketers (us included) have always considered to be a best practice may be coming into question. Take a look and see which email best practices you should test ditching in 2020.   1. STOP: “View in... Full Story

  One trick-of-the-trade for Facebook Page management is to click on the list of people who have liked a post (or an ad) and send an invitation to any who haven't already "liked" the Page. This is a way to potentially convert post engagement into Facebook fans. But is it worth the time it takes?   We confirmed with our Facebook Partner Manager our belief that in 2019 there is not a lot of value to inviting people who liked a post to Like the Page. There is no algorithm... Full Story

How many times can the Facebook Apocalypse hit the marketing world? New algorithms and sweeping changes are hardly anything new to the social media savvy. But if you’re in the business of marketing for the housing industry, August 26, 2019 is a date that you’ll not soon forget. It was the deadline to identify any ads for U.S. Credit, Employment, and Housing Ads as belonging to a “Special Ad Category.” This was an accelerated timeline from the original December 31,... Full Story

Couldn't make it to HubSpot INBOUND 2019? Let us share some takeaways!   Session: Marketing Then & Now: A Fireside Chat with SparkToro's Founder Rand Fishkin and HubSpot's CMO Kipp Bodnar   Top takeaways: Privacy laws and steps that browsers are taking are soon going to make multichannel funnels more difficult to track. Correlation vs causation reporting shifts are going to be a lot of what is happening in 6-12 months. Brand search lift, etc is... Full Story

You have an incredible community, tenants that rave about you, and people inquiring. You want to keep this momentum going. So, what additional value can you add to your community? A blog can be a great place to start and can serve as a Q&A for prospective residents, provide instructions on best practices for the transition, and even offer up suggestions and tips from specialists in the senior living field. A blog can also showcase your events and community atmosphere. If you host packed... Full Story

With more seniors using search and social media today, senior living communities need an effective senior living SEO strategy to increase visibility and climb to the top of search results. Sixty-seven (67%) percent of seniors are online today; we know that they are looking – the question is, who will they find? SEO is also critical to target your specific audience and differentiate from other senior living options. Seniors looking for independent living communities will use different... Full Story

With 95,000 Google searches for Assisted Living in the last 12 months, Pay-Per-Click ads (PPC) which start as low as a couple of dollars per click, are a great way to generate leads. Google Ads and other paid search programs place your ads at the top of the search engine results page, where prospect residents and their families can find you. Over the last three years on Google, search engine results page (SERP) click-through-rates (CTR) lost 34.4 percent of click share on desktop and 61.5... Full Story