A major change is coming to the data landscape and how advertisers will be able to market in the future. In case you’ve missed it, third-party cookies started phasing out in 2017 and the last major push will be taking place close to 2022 when Google Chrome finally phases them out completely (Firefox and Safari have already done so).   This change has been a long time coming, so advertisers have been gearing up and pivoting to embrace the change and keep their impression loss... Full Story

Blue Sky Marketing is currently seeking to hire a highly motivated Marketing Manager & Client Liaison. Duties of the Client & Project Manager include: Client Management: Serve as a regular point of contact for clients’ strategic and account questions, lead client calls by setting agendas, coordinate and send account reporting and handle resulting follow-up questions and communications. Lead challenging client situations. Provide unsurpassed client service, develop... Full Story

Struggling with low email open rates? Try updating your subject lines. According to Mailchimp, the average email open rate for all industries was 21.33%. If you have a LOW open rate, you can usually blame a mix of these three factors:  The audience/segment you emailed did not align with the content of the message. Your email sending frequency isn’t aligning with your audience. Your subject line was not relevant to the recipient. Evaluating Email Benchmarks As far as... Full Story

Is there a professional way to squeal with joy? No? That’s fine because we’re ecstatic to share a GOLD award with Harvest Green for Best Community Website at the Nationals! The NAHB National Sales and Marketing Council hosted The Nationals as a virtual event this year, reviewing over 900 entries across the US and Canada. This is Blue Sky Marketing’s first ever Gold award at The Nationals. “The Nationals win means we competed with every master planned community... Full Story

In Q1 2021, Facebook for Business notified advertisers that the upcoming changes in Apple’s iOS 14 update, “will affect how we receive and process conversion events from tools such as the Facebook pixel.” If you measure your social ad’s performance on anything on your website or app via the Facebook platform, this change will definitely affect how your business’s Facebook Ads track conversions. Here’s what to expect. What Happened with Apple iOS 14 and... Full Story

CONGRATULATIONS ON YOUR SUCCESS AT THE 2021 AMERICAN ADVERTISING AWARDS!You should be proud that your work was acknowledged by the judges, especially during the challenges presented by 2020. You are indeed one of Houston’s Creative Rock Stars! These were nice words to wake up to! The Blue Sky team is proud to announce that we’ve been awarded two ADDY Awards by the American Advertising Federation – Houston. Houston’s 59th Annual American Advertising Awards was a... Full Story

In the digital marketplace, reviews have never been more important. They can make or break a consumer’s decision to choose you or your competitor. Whether they are going to a new restaurant, figuring out where to live, finding a dentist, which homebuilder to use for a new home or deciding where to stay on their next vacation, their first stop, more and more, is directly to your reviews.  Within reviews, customers are looking for reports about your business’s quality of... Full Story

Blue Sky Marketing is pleased to announce that we are now a HubSpot Platinum Partner, meeting HubSpot’s requirements of excellence in:  Onboarding Certifications Growth We're proud of our proven record to implement HubSpot marketing for developers, builders, and more industries. Reaching this new tier is a badge of honor, proving our team’s expertise in implementing solutions for our clients for lead generation, revenue tracking, and campaign management. What is... Full Story

The key to SEO blog content is to be helpful to the reader. SEO best practices for your blog include publishing valuable, useful content that your readers will want to bookmark and refer to again, share to others, or link to on their own websites. Your goal: Get visitors to find your website via organic search and then KEEP them on your website with valuable content that answers their query. When visitors stay longer on your page for that search term, Google will deem that page relevant.... Full Story

The new year is right around the corner! What does your 2021 digital marketing strategy look like? Have you changed your password recently? Made sure the website is optimized for generating leads? We’ve created the ultimate digital marketing checklist - a list of best practices your business can put into action as you plan for 2021. Download our helpful checklist for the best tips in digital marketing in 2021. Download the Checklist  Complete the form to download the checklist... Full Story