3 Things Your Budget Needs in 2022 (And 6 Things to Test) | 22 November 2021

Blue Sky believes in always looking forward. We’ve been updating you about upcoming changes in search engine marketing, social media, and Cookie-geddon, but we know resources, time, and budget are limited. If you could only implement three new things to your 2022 digital marketing budget, what should they be? And why? Here’s our breakdown of which hot topics we feel are most important. These top three “to-do” list items will help you stay connected to your digital... Full Story

Pinterest Ads Best Practices for Small & Mid-Sized Businesses (SMBs) | 04 November 2021

Pinterest says it best: People come to Pinterest to plan their best selves.  As a planning and inspiration platform, Pinterest can help SMBs target prospects as they plan for big things. 89% of weekly Pinners use Pinterest for inspiration in their path to purchase, and the platform has 459 million monthly active users. In short, Pinterest can influence what people buy. Pinterest Ads are visual-first formats that showcase products in the same layout as an organic pin. This... Full Story

What is Google Analytics 4? A Beginner’s Guide | 26 October 2021

It’s the new generation of Google Analytics – Google Analytics 4 (GA4). With machine learning at its core, GA4 is meant to surface helpful insights from customer data and fill in the gaps that privacy-based restrictions and cookie-less tracking may no longer pick up.  Why is Google Analytics 4 Important? Which Version of Google Analytics are We Using Right Now? 5 Benefits of Google Analytics 4 for a Cookie-less Future How Do You Measure Events in GA4? Why is... Full Story

2021 Google Core Web Vitals for Non-Techies | 13 September 2021

What are Core Web Vitals? The Three Metrics that Make Up Core Web Vitals Where Can I Find My Website’s Core Web Vitals Score? Why are Core Web Vitals Important? A Closer Look at Google PageSpeed Insights Report Most Common Causes of Poor Core Web Vitals Best Free Tools for Checking and Fixing Core Web Vitals What is Blue Sky Doing to Stay on Top of Core Web Vitals? What are Core Web Vitals? A lot of people hear the term “Google Web... Full Story

How to Optimize Your YouTube Videos for SEO [Checklist] | 08 September 2021

When you conduct a search online, chances are that some of the search results Google returns to you will include videos on YouTube. Try it. Your videos can be a gold mine of valuable SEO information – take advantage of your exposure on YouTube and make sure your YouTube videos are optimized to be found when people are looking for a product just like yours. YouTube Video SEO Checklist We’ve included a checklist you can go through for each video you upload to make sure your... Full Story

Google Ad Creative Specs and Best Practices 101 | 30 August 2021

Last updated: August 30, 2021 This article will cover ad specs, best practices, and screenshots of the most used types of Google Ads Creatives. By the end of this article, you’ll have a high-level understanding of the different options for Search, Display, Video, and Discovery ads, as well as what’s required to set them up. Search - Extended Text Ads Search - Responsive Search Ads Search - Extensions Sitelinks Callouts Structured Snippets Image Extensions Best... Full Story

First-Party Data - What is it and Why Do You Absolutely Need It? | 09 August 2021

First-party data is data that you collected yourself from your visitors and followers. By definition, YOU are the “first party” because you collected the data firsthand with permission from your audience. What is Considered First-Party Data? Why is First-Party Data Important? Top Ways to Use First-Party Data Top 10 Ways to Get More First-Party Data What is Considered First-Party Data? Examples of first-party data include: Customers: With each purchase,... Full Story

Digital Marketers Discuss “The Social Dilemma” | 27 July 2021

On a hot Houston summer afternoon, a group of Blue Sky Marketing employees gathered for lunch and conversation to discuss the Netflix production “The Social Dilemma”. Download our document of questions to kick-start the topic with your teams. “The way to think about it is it’s 2.7 billion ‘Truman Shows.’ Each person has their own reality, with their own facts.”- Roger McNamee, early Facebook investor What is “The Social... Full Story

Blue Sky Markets FIVE of the Country’s Top 50 Master-Planned Communities 2021 | 21 July 2021

The 2021 RCLCO mid-year report is out, and we love seeing our real estate clients succeed at the national level. Blue Sky Marketing proudly markets FIVE of the country's top MPCs in RCLCO’s Top-Selling Master-Planned Communities of Mid-Year 2021 Report. Congratulations! Sienna in Missouri City, TX #25 Lago Mar in Texas City, TX #35 Cross Creek Ranch in Fulshear, TX #41 Viridian in Arlington, TX #47 Woodforest in Montgomery, TX #48 RCLCO’s report defines what makes a... Full Story

Important Changes You Need to Know About Search Marketing in 2021 | 19 July 2021

The average person conducts between three and four online searches every day, and it’s estimated that Google processes about 5.6 BILLION searchers per day (HubSpot, 2021). With Google controlling 95% of U.S. search engine market share, any updates Google makes can kick off major changes in search engine marketing. Along with being prepared for a future without cookies, here are several other key changes that will impact your Search marketing for the rest of the year and... Full Story

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