How many times can the Facebook Apocalypse hit the marketing world? New algorithms and sweeping changes are hardly anything new to the social media savvy. But if you’re in the business of marketing for the housing industry, August 26, 2019 is a date that you’ll not soon forget. It was the deadline to identify any ads for U.S. Credit, Employment, and Housing Ads as belonging to a “Special Ad Category.” This was an accelerated timeline from the original December 31,... Full Story

Couldn't make it to HubSpot INBOUND 2019? Let us share some takeaways!   Session: Marketing Then & Now: A Fireside Chat with SparkToro's Founder Rand Fishkin and HubSpot's CMO Kipp Bodnar   Top takeaways: Privacy laws and steps that browsers are taking are soon going to make multichannel funnels more difficult to track. Correlation vs causation reporting shifts are going to be a lot of what is happening in 6-12 months. Brand search lift, etc is... Full Story

Blue Sky Marketing is currently seeking to hire a highly motivated Digital Marketing Content Coordinator to assist in all aspects of online marketing and project coordination. Duties of the Digital Marketing Content Coordinator include: Assist team members with day-to-day marketing tasks and coordinate marketing projects and activities as requested. Write and edit sales and marketing materials. Develop editorial calendars for online marketing clients. Create, deliver, edit, and... Full Story

You have an incredible community, tenants that rave about you, and people inquiring. You want to keep this momentum going. So, what additional value can you add to your community? A blog can be a great place to start and can serve as a Q&A for prospective residents, provide instructions on best practices for the transition, and even offer up suggestions and tips from specialists in the senior living field. A blog can also showcase your events and community atmosphere. If you host packed... Full Story

With more seniors using search and social media today, senior living communities need an effective senior living SEO strategy to increase visibility and climb to the top of search results. Sixty-seven (67%) percent of seniors are online today; we know that they are looking – the question is, who will they find? SEO is also critical to target your specific audience and differentiate from other senior living options. Seniors looking for independent living communities will use different... Full Story

With 95,000 Google searches for Assisted Living in the last 12 months, Pay-Per-Click ads (PPC) which start as low as a couple of dollars per click, are a great way to generate leads. Google Ads and other paid search programs place your ads at the top of the search engine results page, where prospect residents and their families can find you. Over the last three years on Google, search engine results page (SERP) click-through-rates (CTR) lost 34.4 percent of click share on desktop and 61.5... Full Story

Blue Sky Marketing is currently seeking to hire a highly motivated Client & Project Manager. Duties of the Client & Project Manager include: Client Management: Serve as a regular point of contact for clients’ strategic and account questions, lead client calls by setting agendas, coordinate and send account reporting and handle resulting follow-up questions and communications. Lead challenging client situations. Provide unsurpassed client service, develop and... Full Story

The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Manager can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns. Key Functional Areas of Responsibility Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients. Maintain and monitor keyword bids, account daily and monthly... Full Story

We all have goals and aspirations, but how will you achieve them? SMART goals are both effective and easy to understand. They are grounded in reality and broken into bite-sized pieces, so you can easily digest them to complete the overall objective. Have you ever been told to “work smarter and not harder”? This is exactly how you can do that. First, let’s break down the acronym, SMART: Specific, Measurable, Attainable, Relevant, and Time-bound. These outline the specifics... Full Story

Inbound marketing is about delivering solutions and creating opportunities that will ultimately have a positive impact on your business and your goals. Your strategy can include a number of different marketing channels and solutions to connect to your prospects and ultimately to engage your customers. It’s just not enough to have a website – you must attract people to it. What’s the best way to do this? Below, we will outline the four pillars to staying top of mind for... Full Story