2021 Google Core Web Vitals for Non-Techies | 13 September 2021

What are Core Web Vitals? The Three Metrics that Make Up Core Web Vitals Where Can I Find My Website’s Core Web Vitals Score? Why are Core Web Vitals Important? A Closer Look at Google PageSpeed Insights Report Most Common Causes of Poor Core Web Vitals Best Free Tools for Checking and Fixing Core Web Vitals What is Blue Sky Doing to Stay on Top of Core Web Vitals? What are Core Web Vitals? A lot of people hear the term “Google Web... Full Story

How to Optimize Your YouTube Videos for SEO [Checklist] | 08 September 2021

When you conduct a search online, chances are that some of the search results Google returns to you will include videos on YouTube. Try it. Your videos can be a gold mine of valuable SEO information – take advantage of your exposure on YouTube and make sure your YouTube videos are optimized to be found when people are looking for a product just like yours. YouTube Video SEO Checklist We’ve included a checklist you can go through for each video you upload to make sure your... Full Story

Google Ad Creative Specs and Best Practices 101 | 30 August 2021

Last updated: August 30, 2021 This article will cover ad specs, best practices, and screenshots of the most used types of Google Ads Creatives. By the end of this article, you’ll have a high-level understanding of the different options for Search, Display, Video, and Discovery ads, as well as what’s required to set them up. Search - Extended Text Ads Search - Responsive Search Ads Search - Extensions Sitelinks Callouts Structured Snippets Image Extensions Best... Full Story

First-Party Data - What is it and Why Do You Absolutely Need It? | 09 August 2021

First-party data is data that you collected yourself from your visitors and followers. By definition, YOU are the “first party” because you collected the data firsthand with permission from your audience. What is Considered First-Party Data? Why is First-Party Data Important? Top Ways to Use First-Party Data Top 10 Ways to Get More First-Party Data What is Considered First-Party Data? Examples of first-party data include: Customers: With each purchase,... Full Story

Digital Marketers Discuss “The Social Dilemma” | 27 July 2021

On a hot Houston summer afternoon, a group of Blue Sky Marketing employees gathered for lunch and conversation to discuss the Netflix production “The Social Dilemma”. Download our document of questions to kick-start the topic with your teams. “The way to think about it is it’s 2.7 billion ‘Truman Shows.’ Each person has their own reality, with their own facts.”- Roger McNamee, early Facebook investor What is “The Social... Full Story

Blue Sky Markets FIVE of the Country’s Top 50 Master-Planned Communities 2021 | 21 July 2021

The 2021 RCLCO mid-year report is out, and we love seeing our real estate clients succeed at the national level. Blue Sky Marketing proudly markets FIVE of the country's top MPCs in RCLCO’s Top-Selling Master-Planned Communities of Mid-Year 2021 Report. Congratulations! Sienna in Missouri City, TX #25 Lago Mar in Texas City, TX #35 Cross Creek Ranch in Fulshear, TX #41 Viridian in Arlington, TX #47 Woodforest in Montgomery, TX #48 RCLCO’s report defines what makes a... Full Story

Important Changes You Need to Know About Search Marketing in 2021 | 19 July 2021

The average person conducts between three and four online searches every day, and it’s estimated that Google processes about 5.6 BILLION searchers per day (HubSpot, 2021). With Google controlling 95% of U.S. search engine market share, any updates Google makes can kick off major changes in search engine marketing. Along with being prepared for a future without cookies, here are several other key changes that will impact your Search marketing for the rest of the year and... Full Story

8 Tips for Marketing New Homes (And What to Do When You Have None) | 21 June 2021

Volatile pricing. Halting home sale contracts. Low inventory. Supply shortages. And in April 2021, CNBC published an article with bad news, “The surge in lumber prices in the past year has added $35,872 to the price of an average new single-family home.” Ouch. In short, new home marketing is facing some challenges this year. Challenges Facing Builders As of June 2021, there is staggering demand in Texas’s red-hot housing market, and there’s a large swell in demand... Full Story

Cookie-Geddon! The Death of the Third-Party Cookie | 08 June 2021

A major change is coming to the data landscape and how advertisers will be able to market in the future. In case you’ve missed it, third-party cookies started phasing out in 2017 and the last major push will be taking place close to late 2023 when Google Chrome finally phases them out completely (Firefox and Safari have already done so). (Updated June 24, 2021.) .   This change has been a long time coming, so advertisers have been gearing up and pivoting to embrace the change... Full Story

Position Available: Marketing Manager & Client Liaison | 09 May 2021

Blue Sky Marketing is currently seeking to hire a highly motivated Marketing Manager & Client Liaison. Duties of the Client & Project Manager include: Client Management: Serve as a regular point of contact for clients’ strategic and account questions, lead client calls by setting agendas, coordinate and send account reporting and handle resulting follow-up questions and communications. Lead challenging client situations. Provide unsurpassed client service, develop... Full Story

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