Blue Sky Marketing is currently seeking to hire a highly motivated Client & Project Manager. Duties of the Client & Project Manager include: Client Management: Serve as a regular point of contact for clients’ strategic and account questions, leads client calls by setting agends, coordinates and sends account reporting and handle resulting follow-up questions and communications. Lead challenging client situations. Provide unsurpassed client service, develop and... Full Story

Facebook offers a range of advertising objectives and it can be confusing to know where to start. If you’re a business that “boosts” all of your posts directly from your business’ Page, keep reading! Using the other advertising objectives can save you dollars and allow you to better fulfill your marketing goals.  Because the algorithm for different advertising objectives varies, choosing the right one is an important part of social media strategy. For example,... Full Story

Attracting prospects to your website means the battle is over, right? As any marketer knows, a prospect is truly won over once they convert on your site, being it signing up for an email list, purchasing a product, or directly sending a query about a service. This is the real bread and butter of marketing and the way in which we can gauge successful campaigns. If you are focused on driving conversions, then you need to be focused on the speed of your site. Wait, site speed? Not content,... Full Story

The team at Blue Sky Marketing has ranked among top service providers for our efforts in advertising, digital marketing, SEO, and digital strategy. Recently, Blue Sky Marketing gained recognition as a leading agency in Houston on Clutch, a B2B research site specialized in identifying top marketing, advertising, and creative agencies around the world. This announcement is part of Clutch's ongoing two-week effort to announce the results of their research across 14 U.S. cities, including more... Full Story

The team at Blue Sky Marketing has spent 2017 staying up to date on the latest trends in organic search in order to provide our clients with the best strategic direction for 2018. Gleaned from attending conferences in England and Portugal as well as reading endless amounts of articles and message board posts, here are some thoughts on the future of organic search for 2018. Google Market Share to Increase on Mobile Search Throughout 2017 there was much talk about the volume of mobile... Full Story

I headed to Las Vegas in September for the Brand ManageCamp Conference to hear from top marketing experts. The key themes surrounded improving the customer experience and creating customer loyalty through emotion and empathy.  I’ve selected a few of my favorite sessions to sum up below. Hug Your Haters: How to Embrace Complaints & Keep Your Customers Jay Baer, Digital Marketing & Online Customer Service Expert While most brands may shy away from the negative feedback,... Full Story

You know the expression “bright-eyed and bushy-tailed”? That is how I would describe myself the morning of the Marketing Edge conference. I walked in eager to learn and walked out inspired by so many great marketers and their stories! I could not have chosen a better first conference to attend as a new marketer just beginning my career. Marketing Edge brings together forward-thinking industry leaders from across the country to share insight and inspire new conversations and... Full Story

We all know that Facebook is where many Americans spend some amount of time daily. It is also in a competition with Google for the top referrer to websites across the web. All that means - like it or not - even if you don't have a community to nurture, if you're in consumer marketing and you're not on Facebook, you're missing a very real opportunity for people to discover your brand! So, what's changing?  Organic Reach is So 2015.  Throw away your editorial calendars for writing... Full Story

It’s never too soon to start working on your marketing plan for the upcoming year. Here’s a good rule of thumb:  Do not open 2017’s budget and “save as” to plan 2018.  So where to start?  Use this 5-Step Guide to get the 2018 marketing planning process started. Step 1: Determine Your Goals "If you don't know where you're going, any road'll take you there" said the Cheshire Cat in Alice in Wonderland. As you are preparing... Full Story

As we move into the second half of Q3 and the ever busy Q4, we look back at 2017 to see the many updates Google AdWords brought us.  Over this year Gmail ads were introduced, mobile continued to see an incredible increase, ad extensions expanded, and remarketing for search appeared.   Gmail Ads With nearly 1 billion users, Gmail is one of the top places to reach potential target markets.  When Google introduced Gmail Ads as a beta program to Blue Sky Marketing, we began... Full Story