Google Ads recently updated its policy to prohibit advertisers that place ads for employment, housing, or credit services from targeting or excluding ads “based on gender, age, parental status, marital status, or ZIP code.” These changes will take effect on October 19th, 2020. What's Going Away in Google Ads Targeting for Housing  Unlike some other ad platforms, Google Ads has never given advertisers the option to target based on race, nationality, religion, or disability.... Full Story

Blue Sky Marketing is currently seeking to hire a highly motivated Digital Ads Coordinator Duties of Digital Advertising Coordinator: Google Ads, Microsoft Ads and Social Media Ads We are seeking someone who has strong technical and analytical aptitude who can be trained to work with our ad buying teams. The candidate should have 3-years experience in advertising, media, or marketing roles with strong task management skills and strong digital literacy and fluency.  You will be a... Full Story

What does a firm specializing in digital marketing do when it turns 10 during a pandemic? Take the celebration virtual. Blue Sky Marketing did exactly that in a full-fledged celebratory campaign that stretched over 10 days and included daily eblasts, social media posts and games while also supporting local charities. Watch our 10th-anniversary videos on YouTube. “We wanted to throw a party much like what we did for our fifth anniversary, but with the pandemic, the timing just... Full Story

  By now, most people have at least a base-level understanding of what PPC (pay-per-click) is and what it’s meant to achieve. My father, for instance, has managed to make it to 2020 not entirely sure if he “has email.” With this in mind, he understands enough about PPC to think of it as the yellow pages for the internet.  To break it down in layman’s terms, PPC acts as the facilitator, or perhaps the liaison, between a product or service for those that... Full Story

Make no mistake – COVID-19 and the new normal will change homebuilding. Home is everything now – these days, home is where you work, entertain and educate your children, and stay safe in an ever-changing world. The lasting effects will make their way into new home construction. Below are some ways that we believe will help homeowners live healthier and safer lives. A New Homebuying Experience – Virtual Tours Did you know that 41% of Millennials put an offer on a home... Full Story

Concept Date:  July 4, 2010                                      Founding Date:  August 10, 2010 Prior to starting Blue Sky Marketing, I was business partners with Lou Congelio of STANDANDLOU advertising. After several years together, we had decided in January 2010 to go our separate ways. Separation... Full Story

Are you using hashtags to expand your reach on social media? If not, you are missing an opportunity to reach more users and make your content more discoverable on social media. You may be wondering, what is a hashtag and how do you use them. That is where we come in! What Is a Hashtag? Let’s get started with defining what exactly a hashtag is. A hashtag is identified by the pound or hash sign (#) followed by a phrase or keyword related to the content that is being shared. You can use... Full Story

With the current digital climate and ever-changing landscape, it's important to remain at the forefront of your customers' minds. We have listed 5 top-of-mind ways to align your expectations so that you can successfully remain in that coveted position. 1. Expectation: More website traffic equals more conversions. Reality: While more traffic to your site may result in more conversions, that doesn’t always lead to increased sales or success. As each lead is nurtured through... Full Story

Google Ads Campaign Budgets Google Ads, formerly known as Google AdWords, allows you to set an average daily budget for your campaigns, with the flexibility to change your Google Ads campaign budget at any time. Your average daily budget is the average amount you’d like to spend each day over the course of the month. Your spending may vary each day, but you will never pay more than your monthly spending limit. This is the average daily budget you set, multiplied by the average number... Full Story

When you perform a search on Google for a service or business that has a local presence, at the top of the search results or directly below the ads, you’ll often see Google Maps display local listings of businesses that match your search query. This is called the Local Pack. Typically, three businesses will show up prominently on the map. The Local 3-Pack, as it’s called, will display with links to their websites and directions to their physical locations. Here is... Full Story