Blue Sky Marketing

Your 2021 Digital Marketing Checklist | 14 December 2020

The new year is right around the corner! What does your 2021 digital marketing strategy look like? Have you changed your password recently? Made sure the website is optimized for generating leads? We’ve created the ultimate digital marketing checklist - a list of best practices your business can put into action as you plan for 2021. Download our helpful checklist for the best tips in digital marketing in 2021. Download the Checklist Complete the form to download the checklist... Full Story

Blue Sky Marketing Receives 2 Silver Award Honors at NAHB The Nationals | 09 December 2020

HOUSTON, TX - December 7, 2020 - NAHB’s National Sales and Marketing Council (NSMC) has announced Silver Award Winners for The Nationals new home sales and marketing awards. Home builders, developers, associates and consultants. The Nationals salutes and honors the best in the building industry for their determination, integrity, creativity and endurance. Silver Award Winners are the top vote recipients in each category and are the finalists for the Gold Award. Gold Awards... Full Story

Client and Project Manager | 05 December 2020

Blue Sky Marketing is currently seeking to hire a highly motivated Client & Project Manager. Duties of the Client & Project Manager include: Client Management: Serve as a regular point of contact for clients’ strategic and account questions, lead client calls by setting agendas, coordinate and send account reporting and handle resulting follow-up questions and communications. Lead challenging client situations. Provide unsurpassed client service, develop and... Full Story

Social Media Ad Best Practices & Innovations | 30 October 2020

Everyone knows that social media is a constantly evolving platform that we as marketers need to adapt to the new rules of engagement monthly if not weekly or hourly it seems at times. And with the way that Facebook, who also owns Instagram, is regularly changing their ads platform to provide consumers engaging content and advertisers better ways to stay relevant and stand out among the sea of posts. Testing is key for sure, but not all shiny objects are worth jumping at. Here is... Full Story

Google Ads: Housing Advertising Changes You Need To Know | 09 September 2020

Google Ads recently updated its policy to prohibit advertisers that place ads for employment, housing, or credit services from targeting or excluding ads “based on gender, age, parental status, marital status, or ZIP code.” These changes will take effect on October 19th, 2020. What's Going Away in Google Ads Targeting for Housing Unlike some other ad platforms, Google Ads has never given advertisers the option to target based on race, nationality, religion, or disability.... Full Story

How Did We Celebrate 10 Years of Blue Sky Marketing? | 25 August 2020

What does a firm specializing in digital marketing do when it turns 10 during a pandemic? Take the celebration virtual. Blue Sky Marketing did exactly that in a full-fledged celebratory campaign that stretched over 10 days and included daily eblasts, social media posts and games while also supporting local charities. Watch our 10th-anniversary videos on YouTube. “We wanted to throw a party much like what we did for our fifth anniversary, but with the pandemic, the timing just... Full Story

Google Ads: Effectively Planning for Successful Campaigns | 24 August 2020

By now, most people have at least a base-level understanding of what PPC (pay-per-click) is and what it’s meant to achieve. My father, for instance, has managed to make it to 2020 not entirely sure if he “has email.” With this in mind, he understands enough about PPC to think of it as the yellow pages for the internet. To break it down in layman’s terms, PPC acts as the facilitator, or perhaps the liaison, between a product or service for those that... Full Story

How Does COVID-19 Affect Marketing for Homebuilders? | 11 August 2020

Make no mistake – COVID-19 and the new normal will change homebuilding. Home is everything now – these days, home is where you work, entertain and educate your children, and stay safe in an ever-changing world. The lasting effects will make their way into new home construction. Below are some ways that we believe will help homeowners live healthier and safer lives. A New Homebuying Experience – Virtual Tours Did you know that 41% of Millennials put an offer on a home... Full Story

Blue Sky Marketing's Founding Story | 10 August 2020

Concept Date: July 4, 2010 Founding Date: August 10, 2010 Prior to starting Blue Sky Marketing, I was business partners with Lou Congelio of STANDANDLOU advertising. After several years together, we had decided in January 2010 to go our separate ways. Separation... Full Story

How to Effectively Use Hashtags to Grow Your Business in 2020 | 07 August 2020

Are you using hashtags to expand your reach on social media? If not, you are missing an opportunity to reach more users and make your content more discoverable on social media. You may be wondering, what is a hashtag and how do you use them. That is where we come in! What Is a Hashtag? Let’s get started with defining what exactly a hashtag is. A hashtag is identified by the pound or hash sign (#) followed by a phrase or keyword related to the content that is being shared. You can use... Full Story