SEO Insights for 2018 | 27 December 2017

The team at Blue Sky Marketing has spent 2017 staying up to date on the latest trends in organic search in order to provide our clients with the best strategic direction for 2018. Gleaned from attending conferences in England and Portugal as well as reading endless amounts of articles and message board posts, here are some thoughts on the future of organic search for 2018. Google Market Share to Increase on Mobile Search Throughout 2017 there was much talk about the volume of mobile... Full Story

We're Hiring a Digital Marketing Content Coordinator | 17 December 2017

Blue Sky Marketing is currently seeking to hire a highly motivated Digital Marketing Content Coordinator to assist in all aspects of online marketing and project coordination. Duties of the Digital Marketing Content Coordinator include: Assist team members with day-to-day marketing tasks and coordinate marketing projects and activities as requested. Write and edit sales and marketing materials. Develop editorial calendars for online marketing clients. Create, deliver, edit, and... Full Story

We're Hiring: Client and Project Manager | 17 December 2017

Blue Sky Marketing is currently seeking to hire a highly motivated Client & Project Manager. Duties of the Client & Project Manager include: Client Management: Serve as a regular point of contact for clients’ strategic and account questions, lead client calls, send account reporting and handle resulting follow-up questions and communications. Lead challenging client situations. Provide unsurpassed client service, develop and cultivate excellent client relationships.... Full Story

Fielding's Rooster is Now Open | 27 November 2017

Congratulations to our friends at Fielding’s Culinary Group for launching another successful concept in The Woodlands! Fielding’s Rooster is the third concept from Fielding’s founders CEO Cary Attar and Culinary Director Chef Edelberto Gonçalves. Their other two concepts, Fielding’s Wood Grill on Research Forest Drive and Fielding’s local kitchen + bar in Creekside Park Village Green, have been a driving presence in The Woodlands restaurant scene... Full Story

Top Takeaways from BrandManage Camp | 26 November 2017

I headed to Las Vegas in September for the Brand ManageCamp Conference to hear from top marketing experts. The key themes surrounded improving the customer experience and creating customer loyalty through emotion and empathy.  I’ve selected a few of my favorite sessions to sum up below. Hug Your Haters: How to Embrace Complaints & Keep Your Customers Jay Baer, Digital Marketing & Online Customer Service Expert While most brands may shy away from the negative feedback,... Full Story

Marketing Edge 2017 – What’s YOUR Story? | 21 November 2017

You know the expression “bright-eyed and bushy-tailed”? That is how I would describe myself the morning of the Marketing Edge conference. I walked in eager to learn and walked out inspired by so many great marketers and their stories! I could not have chosen a better first conference to attend as a new marketer just beginning my career. Marketing Edge brings together forward-thinking industry leaders from across the country to share insight and inspire new conversations and... Full Story

Facebook Marketing...Organic Reach is so 2015. How Do You Win in 2018? | 16 November 2017

We all know that Facebook is where many Americans spend some amount of time daily. It is also in a competition with Google for the top referrer to websites across the web. All that means - like it or not - even if you don't have a community to nurture, if you're in consumer marketing and you're not on Facebook, you're missing a very real opportunity for people to discover your brand! So, what's changing?  Organic Reach is So 2015.  Throw away your editorial calendars for writing... Full Story

Budget Season is Upon Us: How to Start 2018 Planning | 16 October 2017

It’s never too soon to start working on your marketing plan for the upcoming year. Here’s a good rule of thumb:  Do not open 2017’s budget and “save as” to plan 2018.  So where to start?  Use this 5-Step Guide to get the 2018 marketing planning process started. Step 1: Determine Your Goals "If you don't know where you're going, any road'll take you there" said the Cheshire Cat in Alice in Wonderland. As you are preparing... Full Story

Google AdWords 2017 Roundup | 30 August 2017

As we move into the second half of Q3 and the ever busy Q4, we look back at 2017 to see the many updates Google AdWords brought us.  Over this year Gmail ads were introduced, mobile continued to see an incredible increase, ad extensions expanded, and remarketing for search appeared.   Gmail Ads With nearly 1 billion users, Gmail is one of the top places to reach potential target markets.  When Google introduced Gmail Ads as a beta program to Blue Sky Marketing, we began... Full Story

Blue Sky Marketing Ranks No. 967 on 2017 Inc. 5000 | 24 August 2017

The Houston-based marketing agency recorded a three-year sales growth of 488%.  Inc. Magazine ranked Blue Sky Marketing No. 967 on its 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment — its independent small and mid-sized businesses. Companies such as Microsoft, Dell, Domino's Pizza, Pandora, Timberland,... Full Story

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