Study measures brand lift through mere impressions | 27 November 2010

"The key finding of this study is that online digital media assets have considerable branding influence, and that specific combinations can significantly impact a brand's success. In fact, Internet users exposed to mere impressions of organic search results, paid search results, and online display advertising -- and all combinations thereof -- experience both measurable improvements in their perceptions of those brands, as well as... Full Story

Social media "bust" on the way? | 16 November 2010

When I see so many articles and predictions on size of growth of social media and advertising on the social media sites ... it starts to feel reminiscent of the 90's dot.com boom and subsequent bust. All those sites with insane market values that went POOF.  Mobile's hype is of equal preponderance. At what point are mobile and social media advertising plays just the next tulip bulb?  What if people get tired of Facebook or decide that their phone is a phone and not a... Full Story

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