Capitalizing on Culture: Are the Olympics Of the People or Of the Sponsors? | 26 July 2012

With the 2012 Olympic Games mere days away, the lead up to them has been watched in the media and perhaps one of the most talked about story has been the debate over the business of Olympic Games trademark and sponsorship. Global sponsors like McDonald's, Visa and Coca-Cola pay $100 million each for the right to be official global sponsors of the Games, reports National Public Radio. The International Olympic Committee (IOC) raises $1.1 billion in sponsorship, its second largest revenue... Full Story

Blue Sky Marketing's Michelle LeBlanc is teaching Facebook for CultureMap Connect | 14 July 2012

July CultureMap Connect: Optimize your brand's Facebook presence  In 2011, Facebook sold almost $4Bn in advertising impressions, clicks, likes and more. It's not enough to just have a Fan page - you must learn to leverage ads, the Facebook search engine, and your Fan page to maximize your results. In this this month's workshop led my Michelle LeBlanc, we will discuss how to drive traffic, build community, and meet your business goals. Michelle LeBlanc is the Founder of Blue Sky... Full Story

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