What Are The Best Channels For Your Senior Living Community? | 28 June 2019

You have been tasked with the marketing for your Senior Living Community. So, where do you begin? Chances are great that you want to build a connection that reflects a caring aspect to your brand. You want to bridge the gap with the human touch that your desired audience is looking for online. Does your marketing plan have reliable indicators in place? Are you tracking your effectiveness towards your desired ROI? According to the Pew Research Center, 34% of Americans ages 65 and up use... Full Story

Joining a Distributed Virtual Team of Marketers | 26 June 2019

Imagine doing what you love – while sitting in a location that allows you to be creative, flexible, and work while feeling uninhibited. Let’s say that you prefer to begin your day at 5 am and take a 30-min jog during lunch? Instead of getting dressed in heels and fighting traffic to get into the office, you walk into your home-office, coffee shop or local co-work space. This is how I imagined my ideal position before joining Blue Sky Marketing. While some may enjoy the routine... Full Story

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