Most marketers are well into the planning of their 2014 marketing budgets and working towards approval. If you are not one of them, here are some questions to consider to make sure your 2014 marketing plan is up to the task of meeting your company's marketing goals for next year. 1. What did you accomplish this year? How did your 2013 plan perform? Review last year's plan critically. Assess what worked and what flopped; don't allow items to be grandfathered into this year's plan because they... Full Story

The Ins-and-Outs of Digital Analytics Monitoring Google is constantly offering to educate marketers in how to use their products -- with the business objective of selling you in the process. Once you learn how much opportunity there is, you use their tools more often thus making the internet more Google-optimized and eventually even use their paid products. With all of the changes going on in Google Analytics -- terms shifting and new tracking methods, among other updates, I thought it was a... Full Story