As a follow up to my previous Facebook Ads blog on the many changes that Facebook has made to their ad platform, I want to delve a little deeper into what makes for good Facebook advertising - because as all marketers know, it is about targeting the right audience with the right message with optimal frequency to drive action. Here are a few tips to writing Facebook (or any social ads for that matter) that will convert. Messaging Is Key Remember Your Audience - You are targeting... Full Story

It's no secret that in our digital age a website is often the first impression a consumer receives when searching for a product or service. Websites must not only be visually appealing, but need to easily guide users and function across all mobile devices. We recently had the opportunity to work with a master-planned community in North Houston to bring them a refreshed website that yielded both results and emotion as a part of a rebranding campaign. Welcome to Valley Ranch.  A Piece... Full Story

Blue Sky is wishing every success for one of our clients that recently launched, Calabash Island Eats & Rhum Bar. Calabash Island Eats, the new restaurant and bar in Downtown Houston, opened July 3, 2015 for dinner. Founded by Grenadian native Gen Barclay, the restaurant offers traditional dishes from across the Caribbean along with an island-inspired Rhum Bar and performance stage set for live Calypso, Soca and Reggae music. Calabash Island Eats combines the diverse flavor... Full Story