AMA Houston: "Marketing to Death | Plan Now & Rest in Peace" | 14 January 2012

"Dying is like getting audited by the IRS. It is something that only happens to other people ... until it happens to you." That line summarizes the challenges of the death care industry:  they need to convince people that pre-planning is key. Presented by Philip C. Jacobs, Senior Vice President, Chief Marketing Officer Service Corporation International (SCI). Summary written by Michelle LeBlanc of Blue Sky Marketing. 2.4 Million Americans Die Each Year ...  According to the... Full Story

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