Blue Sky Marketing

How BBVA Compass uses employee feedback to fine-tune engagement | 14 January 2011

Great blog below from William Trout of BBVA. Based here in Houston, Will has an interesting challenge in managing internal communications for a widely dispersed team. BBVA Compass uses a quarterly survey of workers to track how well it's engaging workers with its communication efforts, says William Trout, director of internal communications for the bank. For example, the company monitors progress toward its engagement goals by looking at whether employees recall... Full Story

Business Resolutions for the new year | 12 January 2011

2010 was an amazing year for me and my marketing strategy business so I am making resolutions this year to continue my business focus. 1. Marketing Blog - I will post weekly. I read so many articles and I have marketing and industry ideas floating around in my head. I will share my random musings via my blog, maybe someone who is looking for a new idea will benefit. 2. Client Appreciation - I will appreciate my clients and let them know that I appreciate them. Without them I would... Full Story