New brand launches | 09 December 2010

The one thing that is always consistent in brand launches ... the inevitable rush at the end to do all the last minute things that your detailed plan does not include. I came to the opinion this week that what separates good marketers from the great is that great marketers have an ability to handle that last minute stress and all those details with aplomb. They stay calm, look for alternative solutions, and make a calm decision when there is conflict. Which leads me to the question ... is... Full Story

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"They keep bringing ideas to the table and then they monitor and watch what kind of leads we derive out of it. They follow up on these leads for us. That's one thing I like about them, they're very proactive and I trust them."

Brad Maxcey, CEO · Danner's, Inc.
Marketing Clients
Viridian: Master Planned Community Johnson Development Corp. Coventry Homes Danner's Security The Signorelli Company Frank's Americana Revival Newmark Homes