The SocialPro 2016 marketing conference was two days packed full of helpful refreshers and new insights about paid and organic social media strategies and tactics. Ideally, it would take several blogs to break down all of the nuggets of goodness, but I’ve selected a couple key takeaways to help you improve your social marketing.   “To avoid excessive remarketing don't create campaigns based on commonly... Full Story

Marketers sometimes joke that the only people who are on Twitter are marketers at conferences, and some days I am inclined to agree. Below is a snapshot of the SocialPro 2016 conference pulled from my Twitter feed. Follow me on Twitter for the next time I'm at a conference. Enjoy!   Facebook and Instagram Facebook and Instagram account for 20% of time spent on mobile. Think about that. #SocialPro You have a shorter time to grab attention on Facebook,... Full Story

Social Media is an evolution of how people choose to connect on the internet - these days, Facebook for staying connected with family, friends and acquaintances, Twitter for news, what's trending and quick thoughts, Pinterest for inspiration, Instagram for artistic visual expression and now Snapchat for expressing even the most trivial part of your day with image or video. As I recently traveled around the Baltic Sea, I got a look at how people of many nations use Snapchat, the dynamic... Full Story

Blue Sky Marketing, a long-time Google Partner Agency, was recently awarded to Google’s top-tier of Partnership status, Google Premier Partner. Marketing companies who qualify for Premier Partner have demonstrated AdWords skill and expertise, met AdWords spend requirements, delivered agency and client revenue growth, and sustained and grown their client base.Premier Partners have increased contact with Google. They receive special information and support not available any other... Full Story