Everyone knows that social media is a constantly evolving platform that we as marketers need to adapt to the new rules of engagement monthly if not weekly or hourly it seems at times. And with the way that Facebook, who also owns Instagram, is regularly changing their ads platform to provide consumers engaging content and advertisers better ways to stay relevant and stand out among the sea of posts. Testing is key for sure, but not all shiny objects are worth jumping at. Here is... Full Story