It’s the new generation of Google Analytics – Google Analytics 4 (GA4). With machine learning at its core, GA4 is meant to surface helpful insights from customer data and fill in the gaps that privacy-based restrictions and cookie-less tracking may no longer pick up.  Why is Google Analytics 4 Important? Which Version of Google Analytics are We Using Right Now? 5 Benefits of Google Analytics 4 for a Cookie-less Future How Do You Measure Events in GA4? Why is... Full Story