I am the youngest of eight (8) children, my Mom was a superior marketer and manager in many ways and here are things I learned from her. Energy. There is always more time and a deeper reserve of energy for projects that need to get done today. Give Back. When I was growing up, my mom was the board president for the SELA Girl Scout Council and tirelessly worked as a fundraiser for the organization. Know your customers and give them what they want. My mom made breakfast every day. If you... Full Story

On "Mother's Day Eve", which is what it should be called since Mother's Day is the fourth largest spending holiday*, I am wrapping up several retail based Mother's Day marketing campaigns. And once again, the marketing strategy was based on understanding the target consumers. I am likely to be accused of stereotyping but the marketing results I am about to report support this statement:  Mother's Day is about men in a panic to book Mother's Day events for their wives.  (Or grown... Full Story