What I learned from my Mom about marketing and management | 08 May 2011

I am the youngest of eight (8) children, my Mom was a superior marketer and manager in many ways and here are things I learned from her. Energy. There is always more time and a deeper reserve of energy for projects that need to get done today. Give Back. When I was growing up, my mom was the board president for the SELA Girl Scout Council and tirelessly worked as a fundraiser for the organization. Know your customers and give them what they want. My mom made breakfast every day. If you... Full Story

Mother's Day Marketing | 07 May 2011

On "Mother's Day Eve", which is what it should be called since Mother's Day is the fourth largest spending holiday*, I am wrapping up several retail based Mother's Day marketing campaigns. And once again, the marketing strategy was based on understanding the target consumers. I am likely to be accused of stereotyping but the marketing results I am about to report support this statement:  Mother's Day is about men in a panic to book Mother's Day events for their wives.  (Or grown... Full Story

Explore our Blog

Loading...


Client Testimonials

"Blue Sky Marketing is great at reporting and analytics and that's how we continue to be successful."

Email & The Action Beyond the Inbox , Many have said that the inbox is an impossible place to win, but with the combination of relevance and usefulness · email marketing can be a very powerful piece of any lead nurturing campaign and as a strong e-commerce tool. How do you create email campaigns that convert, you ask? Talk to us.
Marketing Clients
Johnson Development Corp. Viridian: Master Planned Community Danner's Security The Signorelli Company Newmark Homes