Michelle LeBlanc is the Founder of Blue Sky Marketing. A marketing strategist, Michelle guides her client companies through the vast array of marketing tools and choices to craft winning sales and marketing strategies that achieve their business goals.
Michelle has over 20 years of experience in marketing, both in business-to-business and business-to-consumer marketing. Her breadth of industry experience includes industrial, technology, retail, and healthcare among many others. Michelle continually looks for connectivity across industries and technologies that can be leveraged for marketing programs.
With a marketing degree from the University of New Orleans and MBA from Tulane, Michelle brings to her clients a strong focus on strategic marketing.
Michelle has served in several capacities across multiple professional organizations including the Boards of American Marketing Association, Houston Advertising Federation and Urban Land Institute Houston. Michelle is currently Immediate Past President of the American Marketing Association‘s Houston Chapter and serves on the Management Committee for Urban Land Institute Houston as Communications Chair.
Kate Nilsen is a Digital Marketing Strategist & Social Media Advertising Director at Blue Sky Marketing. On any given day, Kate is overseeing social ad campaigns, preparing lead nurturing email campaigns, managing projects to deliver new functionality or editing websites, planning online and offline media buys, or otherwise supporting clients who have more to do than they can handle.
In her career, she has managed marketing efforts for various consumer and B2B products and services as well as non-profit organizations, such as Buc-ee’s, Plantation Homes, Sugar Land Wine & Food Affair, Johnson Development, Hotel Derek, PupSquad and BBVA Compass, to name a few.
Kate is a native of the New Orleans area, attended LSU in Baton Rouge, and spent two years living in Spain during college. She is a board member of the American Advertising Federation Houston chapter, co-charing the Education Team as well as of a local YMCA. She’s presented on social media marketing and marketing strategy at the Houston Chapter of the American Marketing Association, Fort Bend Chamber of Commerce, San Jacinto College, UH American Marketing Association, and Houston Bloggers.
As part of both the account and creative teams, Sara Barbieri is the Swiss Army knife of Blue Sky Marketing. She brings creativity, innovation, and passion to any project while she builds great relationships with clients. She is a passionate leader as well as an outstanding team player. You’ll find her designing emails and banners, planning social media calendars, editing websites, taking photos, writing releases or overseeing the various pieces of a campaign coming together.
In her career, she has worked with a variety of clients, from small and medium-sized businesses to multinational corporations to non-profits in a variety of industries, including tourism, IT, aviation, food and consumer goods. She has overseen projects involving marketing communications, media relations, and international events.
Sara was born and raised in Italy, in the Milan area. She received her MA in Languages and International Management from the Catholic University of the Sacred Heart, Milan Campus. In true fashion for an Italian, she likes good food, wine and cooking (and blogs about it at pastaandco.me).
Yvonne Browning is an Accounting and Marketing Support Specialist at Blue Sky Marketing. She enjoys crunching numbers, keeping budgets in tip-top shape and lending a helping hand with campaign implementation and reporting, among many other marketing efforts.
Yvonne graduated from LSU with a degree in Marketing. While interested in this field, she also became intrigued with accounting, leading her to a career at an engineering firm. At Blue Sky, she is now able to fully exercise both of her professional interests.
Born, raised and currently living in New Orleans, she loves visiting Houston to collaborate with her team members. Outside of work she enjoys spending time with her two daughters and volunteers for programs that instill confidence and leadership skills in young girls, including the Girl Scouts of Southeast Louisiana.
Danielle Hickey is a Client and Project Manager at Blue Sky Marketing.
Danielle thrives on learning new things and overcoming challenges. She graduated from St. Edward’s University where she received her B.B.A. in Marketing and was a member of their nationally ranked soccer team. An active person, Danielle enjoys going to the gym, playing all sports, hiking, cooking, and traveling.
Fun facts about Danielle: She has 3 siblings (one being her twin), was a nationally ranked goalkeeper in college, and is freakishly good at killing flies.
Megan Burr is a Digital Marketing Strategist at Blue Sky Marketing.
Taking the scenic path from a graduate program in protein biotechnology to senior editor at a Houston-based publishing company to her current beloved career in marketing, Megan brings a powerful combination of storytelling and analytical skills to her role. She has developed and executed effective strategies for a broad range of clients, from master-planned communities to oil & gas companies with complex B2B sales processes.
Megan is native to the Pacific Northwest and still misses the mountains, but she has happily called Houston home since 2011. She fiercely embraces her inner geek and can often be found watching the latest film releases at the Alamo Cinema Drafthouse. Her current passions include creating awareness and support for dyslexia, special education and children’s mental health.
Carrie is a Digital Marketing Manager at Blue Sky Marketing. After earning her B.A. in Communication from the University of Houston, Clear Lake, she began her career in special events planning and public relations. From there, she spent a decade moving around the country, assisting small businesses with copywriting, social media management, and marketing strategy.
She’s proud to have represented clients in almost every field, including auto dealerships, educational institutions, large-scale fishing tournaments, medical, sports, and even a pickle festival!
Carrie specializes in helping build brands from the ground up, and thrives on creating lasting and successful client relationships. When she’s not making client goals happen, she enjoys spending time with her husband and their two Great Dane rescue dogs, Simon and Duke, as well as travelling and scouting out the newest restaurant.
Carolyn is a Digital Marketing Specialist at Blue Sky Marketing. With a background in copywriting and digital marketing strategy, she enjoys the challenge of balancing creativity with revenue-building results. She has more than six years of experience building campaigns and creating content for both B2B and B2C companies in almost every field, including healthcare, eCommerce, entertainment, and technology.
While attending college, Carolyn worked as a full-time medical assistant and part-time barista. In 2014, she received her degree in Emerging Media Communications, and she is proud to bring this wealth of varied experience into her marketing work. In her spare time, she enjoys cooking, writing fiction, admiring viral Youtube videos, and spending time with her son.
Bridget is a Digital Marketing Manager at Blue Sky Marketing.
Throughout her career, Bridget has worked to build and execute marketing strategies for B2B and B2C clients across the real estate, hospitality, education, non-profit and retail industries. Bridget completed her MBA at SMU with a focus on marketing and business strategy. Paired with her B.A. in communication arts from Spring Hill College, Bridget finds passion in building strong brands backed by research, insight, and style.
In her free time, you can find Bridget attempting new recipes, listening to the latest episode of How I Built This or planning her next getaway.
Somer is a Client and Project Manager at Blue Sky Marketing. Somer has a background in marketing strategy and project management in several industries including oil and gas, healthcare and non-profits.
After graduating from Louisiana State University with a degree in Marketing, Somer moved to Houston where she began her career as an assistant art director. She then temporarily held a role in recruitment, but ultimately landed back in a marketing role and has continued down this path ever since.
As a Louisiana native, Somer loves to travel back to her home state to visit friends and family. When she’s not traveling back and forth from Louisiana, you can catch her walking her Great Pyrenees, Aspen, along Buffalo Bayou, rummaging through the candy aisle at your local grocery store, or planning her next adventure!
Sheridan Labbè is a Client and Project Manager, born and raised in Houston, Texas. With a love of the psychology behind marketing, Sheridan began her marketing career while studying at Sam Houston University. After graduating, Sheridan went on to assisting small businesses with their marketing strategy and campaigns while also working on special events and marketing in the education and government sectors. She received her M.B.A. from the University of Houston-Downtown.
With several years of experience working in a variety of industries including entertainment, real estate, beauty, education, government, and e-commerce, you can find Sheridan getting to know her client’s stories to build strong relationships and ultimately create and execute unique digital marketing strategies.
When she’s not learning the newest social media trends, you can find her traveling the world, experimenting with new hellofresh recipes, binge-watching her never-ending “watch later” youtube list, spending time with her loved ones, and working out.
Mandy Brake is an SEO Specialist at Blue Sky Marketing. With a background in tech and extensive experience in digital marketing, she is results and data-driven. Mandy excels at helping clients establish and continually grow their digital presence.
Mandy received her B.S. from Northwestern University in Electrical Engineering and her Masters in Electrical Engineering from Rice University before working as an engineer at Texas Instruments. Later, she was responsible for the digital marketing that made her family business successful, and co-founded a worldwide educational tech startup acquiring 30,000 website users in over 200 countries. An expert in full-stack web development, Mandy has extensive experience in coding and design, as well as PPC, email marketing and SEO strategy. If it’s possible on the internet, Mandy will make it happen!
When not taking the web-world by storm, Mandy can be found playing obscure boardgames with her husband and kids. Born in Canada, raised in Taiwan, and fluent in Mandarin Chinese and English, there isn’t much Mandy can’t do, and we’re excited to have her expertise as part of our Blue Sky arsenal!
Tiffany Murray is a Graphic Designer at Blue Sky Marketing.
As a design expert, Tiffany applies her unique aesthetic to projects such as landing pages, websites, banner ads, Facebook ads, email templates and more for clients in the real estate, restaurant, and corporate security markets.
A graduate of the University of Texas at Austin, Tiffany worked at several top advertising agencies executing design projects clients such as Memorial Hermann Hospital, Buc-ee’s, and Monterey’s Tex Mex Café.
Chase Gipson is a PPC Manager with Blue Sky Marketing and has worked within digital marketing for nearly a decade. Cutting his teeth early as a web analyst, he soon moved to a marketing manager role, overseeing both PPC and SEO accounts for B2B and B2C clients. A native of East Texas, Chase moved to Austin in 2004 to attend Texas State University. With stints in both Chicago and Los Angeles, he has now settled in Austin officially with his wife Elyse and daughter Nora.
Maddi is a Digital Marketing Content Coordinator at Blue Sky Marketing. She was born and raised in Southern Indiana and graduated in December 2018 from the University of Kentucky with a degree in Marketing. She loves being creative and being a part of the ever-changing digital marketing world.
Her Goldendoodle puppy Kirby is her only child and consumes most of her time giving her belly rubs and playing ball. When she is not playing with her, she is taking a spin class at Cyclebar or spending time with family and friends!
Shireen is a Digital Marketing Content Coordinator at Blue Sky Marketing. Before joining the Blue Sky Marketing team, Shireen worked in commercial real estate. She has a B.B.A. in Marketing from Bauer School of Business at the University of Houston and a deep passion for all things digital marketing. She adores her two kitties, and in her free time likes to read, play video games, paint, and crochet.
Blue Sky Marketing
Blue Sky Marketing is about the endless possibilities that are available to any business owner with an effective marketing strategy implemented flawlessly to achieve their business objectives.