Michelle LeBlanc is the Founder of Blue Sky Marketing. A marketing strategist, Michelle guides her client companies through the vast array of marketing tools and choices to craft winning sales and marketing strategies that achieve their business goals.
Michelle has over 20 years of experience in marketing, both in business-to-business and business-to-consumer marketing. Her breadth of industry experience includes industrial, technology, retail, and healthcare among many others. Michelle continually looks for connectivity across industries and technologies that can be leveraged for marketing programs.
With a marketing degree from the University of New Orleans and MBA from Tulane, Michelle brings to her clients a strong focus on strategic marketing.
Michelle has served in several capacities across multiple professional organizations including the Boards of American Marketing Association, Houston Advertising Federation and Urban Land Institute Houston. Michelle is currently Immediate Past President of the American Marketing Association‘s Houston Chapter and serves on the Management Committee for Urban Land Institute Houston as Communications Chair.
Kate Nilsen is a Digital Marketing Strategist & Social Media Advertising Director at Blue Sky Marketing. On any given day, Kate is planning social media calendars, overseeing social ad campaigns, preparing lead nurturing email campaigns, editing websites, planning online and offline media buys, or otherwise supporting clients who have more to do than they can handle.
In her career, she has managed marketing efforts for various consumer and B2B products and services as well as non-profit organizations, such as Buc-ee’s, Plantation Homes, Sugar Land Wine & Food Affair, Johnson Development, Hotel Derek, PupSquad and BBVA Compass, to name a few.
Kate is a native of the New Orleans area, attended LSU in Baton Rouge and spent two years living in Spain during college. She is an active volunteer in the American Marketing Association Houston chapter, on the Multicultural Marketing Special Interest Group. She’s presented on social media marketing and marketing strategy at the Houston Chapter of the American Marketing Association, Fort Bend Chamber of Commerce, San Jacinto College, UH American Marketing Association and Houston Bloggers.
Sara Barbieri is Account Manager at Blue Sky Marketing. She brings creativity, innovation, and passion to any project while she builds great relationships with clients. She is a passionate leader as well as an outstanding team player. You’ll find her designing emails and banners, planning social media calendars, editing websites, taking photos, writing releases or overseeing the various pieces of a campaign coming together.
In her career, she has worked with a variety of clients, from small and medium-sized businesses to multinational corporations to non-profits in a variety of industries, including tourism, IT, aviation, food and consumer goods. She has overseen projects involving marketing communications, media relations, and international events.
Sara was born and raised in Italy, in the Milan area. She received her MA in Languages and International Management from the Catholic University of the Sacred Heart, Milan Campus. In true fashion for an Italian, she likes good food, wine and cooking (and blogs about it at pastaandco.me).
Yvonne Browning is an Accounting and Marketing Support Specialist at Blue Sky Marketing. She enjoys crunching numbers, keeping budgets in tip-top shape and lending a helping hand with campaign implementation and reporting, among many other marketing efforts.
Yvonne graduated from LSU with a degree in Marketing. While interested in this field, she also became intrigued with accounting, leading her to a career at an engineering firm. At Blue Sky, she is now able to fully exercise both of her professional interests.
Born, raised and currently living in New Orleans, she loves visiting Houston to collaborate with her team members. Outside of work she enjoys spending time with her two daughters and volunteers for programs that instill confidence and leadership skills in young girls, including the Girl Scouts of Southeast Louisiana.
Danielle Hickey is a Digital Marketing Manager at Blue Sky Marketing.
Danielle thrives on learning new things and overcoming challenges. She graduated from St. Edward’s University where she received her B.B.A. in Marketing and was a member of their nationally ranked soccer team. An active person, Danielle enjoys going to the gym, going to the dog park with her pups, cooking and traveling.
Fun facts about Danielle: She has 3 siblings (one being her twin) and was a nationally ranked goalkeeper in college.
Mandy Brake is an SEO Specialist at Blue Sky Marketing. With a background in tech and extensive experience in digital marketing, she is results and data-driven. Mandy excels at helping clients establish and continually grow their digital presence.
Mandy received her B.S. from Northwestern University in Electrical Engineering and her Masters in Electrical Engineering from Rice University before working as an engineer at Texas Instruments. Later, she was responsible for the digital marketing that made her family business successful, and co-founded a worldwide educational tech startup acquiring 30,000 website users in over 200 countries. An expert in full-stack web development, Mandy has extensive experience in coding and design, as well as PPC, email marketing and SEO strategy. If it’s possible on the internet, Mandy will make it happen!
When not taking the web-world by storm, Mandy can be found playing obscure boardgames with her husband and kids. Born in Canada, raised in Taiwan, and fluent in Mandarin Chinese and English, there isn’t much Mandy can’t do, and we’re excited to have her expertise as part of our Blue Sky arsenal!
Carrie is excited to join the Blue Sky Marketing team as a Client and Project Manager. After earning her B.A. in Communication from the University of Houston, Clear Lake, she began her career in special events planning and public relations in Galveston. From there, she spent a decade moving around the country, assisting small businesses with copywriting, social media management, and marketing strategy.
She’s proud to have represented clients in almost every field, including auto dealerships, educational institutions, large-scale fishing tournaments, medical, sports, and even a pickle festival! Before joining Blue Sky, Carrie led as the Social Media Director for a boutique digital marketing agency in North Carolina.
Carrie specializes in helping build brands from the ground up, and thrives on creating lasting and successful client relations. When she’s not making client goals happen, she enjoys spending time with her rescue dog, Simon, a Great Dane/Lab mix, travelling, scouting new restaurants, discovering new street art and trying to convince herself that she enjoys running.
Liz loves diving headfirst into developing engaging content, planning online strategy, and reporting on data; and has been doing just that since joining Blue Sky Marketing in 2017.
A transplant from New Orleans, Liz formerly managed an interior design and fine gifts store. From website development to crunching sales data to deciding what to sell each season, Liz was busy with all of the happenings of a small business giving her perspective on what’s important for her clients. On the side, Liz wrote for local publications, styled homes for photo shoots, and assisted in the research and writing for an upcoming pop-culture retrospective about a historic New Orleans theme park.
Liz graduated from the University of Minnesota with a degree in Political Science. She enjoys binge reading, running with her whippet mix Hazel, and brushing up on the latest digital trends in her off time.
Tiffany Murray is a Graphic Designer at Blue Sky Marketing.
As a design expert, Tiffany applies her unique aesthetic to projects such as landing pages, websites, banner ads, Facebook ads, email templates and more for clients in the real estate, restaurant, and corporate security markets.
A graduate of the University of Texas at Austin, Tiffany worked at several top advertising agencies executing design projects clients such as Memorial Hermann Hospital, Buc-ee’s, and Monterey’s Tex Mex Café.
Lauren is a Digital Marketing Strategist & Brand Manager at Blue Sky Marketing. A storytelling enthusiast, Lauren enjoys finding creative ways to flip the script and help clients achieve success by marrying emerging technology and traditional strategies. From public relations to marketing automation, Lauren thrives on collaborating with brands to help accelerate their growth, find creative solutions while continually driving engagement and brand loyalty.
A Colorado native, Texan by choice, Lauren is a graduate of The University of Houston - Downtown. Kicking off her career in New York City as an intern for designer Cynthia Rowley, Lauren went on to work at various advertising agencies and nonprofit organizations representing clients in an array of fields, such as: technology, emergency communications, government, healthcare, real-estate, oil & gas, education, and construction.
When she’s not in the office, you’ll find her at the sewing machine embracing her own designer spirit, making coffee, and folding lots of tiny-human laundry. She’s a proud mom to three, and kindly asks that you not challenge her to a rap-off, because she will win.
Carolyn is a Digital Marketing Content Coordinator at Blue Sky Marketing. With a background in copywriting and digital marketing strategy, she enjoys the challenge of balancing creativity with revenue-building results. She has more than four years of experience building campaigns and creating content for both B2B and B2C companies in almost every field, including healthcare, eCommerce, entertainment, and technology.
While attending college, Carolyn worked as a full-time medical assistant and part-time barista. In 2014, she received her degree in Emerging Media Communications from DeVry University, and she is proud to bring this wealth of varied experience into her marketing work. In her spare time, she enjoys cooking, writing fiction, admiring viral Youtube videos, and spending time with her son.
Chase Gipson is a PPC Manager with Blue Sky Marketing and has worked within digital marketing for nearly a decade. Cutting his teeth early as a web analyst, he soon moved to a marketing manager role, overseeing both PPC and SEO accounts for B2B and B2C clients. A native of East Texas, Chase moved to Austin in 2004 to attend Texas State University. With stints in both Chicago and Los Angeles, he has now settled in Austin officially with his wife Elyse and daughter Nora.
Maddi is a Digital Marketing Content Coordinator at Blue Sky Marketing. She was born and raised in Southern Indiana and graduated in December 2018 from the University of Kentucky with a degree in Marketing. She loves being creative and being a part of the ever-changing digital marketing world.
Her Goldendoodle puppy Kirby is her only child and consumes most of her time giving her belly rubs and taking her to the park. When she is not playing with her, she is searching for the best taco trucks and trendy places to eat in Houston. She also love sports and playing soccer when she gets the chance.
Harper is a Summer intern at Blue Sky Marketing. Majoring in advertising and minoring in business at the University of Texas at Austin, Harper is excited to jump into the marketing industry during her time at Blue Sky. At UT Austin, Harper occupies her time by being an active member in student council, going on long runs around Austin, and spending time with her sorority friends. She is chair of the Student Issues and Advisory Committee within the Moody School of Communications’ student government organization. With this position, it is Harper’s top priority to work with administration to aid the success of students and improve their college experiences.
When Harper is not in a student council meeting, you can find her having brunch in Austin or sunbathing at Zilker park.
Blue Sky Marketing
Blue Sky Marketing is about the endless possibilities that are available to any business owner with an effective marketing strategy implemented flawlessly to achieve their business objectives.