Blue Sky Marketing

3 Things Your Budget Needs in 2022 (And 6 Things to Test) | 22 November 2021

Blue Sky believes in always looking forward. We’ve been updating you about upcoming changes in search engine marketing, social media, and Cookie-geddon, but we know resources, time, and budget are limited. If you could only implement three new things to your 2022 digital marketing budget, what should they be? And why? Here’s our breakdown of which hot topics we feel are most important. These top three “to-do” list items will help you stay connected to your digital... Full Story

Pinterest Ads Best Practices for Small & Mid-Sized Businesses (SMBs) | 04 November 2021

Pinterest says it best: People come to Pinterest to plan their best selves. As a planning and inspiration platform, Pinterest can help SMBs target prospects as they plan for big things. 89% of weekly Pinners use Pinterest for inspiration in their path to purchase, and the platform has 459 million monthly active users. In short, Pinterest can influence what people buy. Pinterest Ads are visual-first formats that showcase products in the same layout as an organic pin. This... Full Story