I headed to Las Vegas in September for the Brand ManageCamp Conference to hear from top marketing experts. The key themes surrounded improving the customer experience and creating customer loyalty through emotion and empathy.  I’ve selected a few of my favorite sessions to sum up below. Hug Your Haters: How to Embrace Complaints & Keep Your Customers Jay Baer, Digital Marketing & Online Customer Service Expert While most brands may shy away from the negative feedback,... Full Story

You know the expression “bright-eyed and bushy-tailed”? That is how I would describe myself the morning of the Marketing Edge conference. I walked in eager to learn and walked out inspired by so many great marketers and their stories! I could not have chosen a better first conference to attend as a new marketer just beginning my career. Marketing Edge brings together forward-thinking industry leaders from across the country to share insight and inspire new conversations and... Full Story

We all know that Facebook is where many Americans spend some amount of time daily. It is also in a competition with Google for the top referrer to websites across the web. All that means - like it or not - even if you don't have a community to nurture, if you're in consumer marketing and you're not on Facebook, you're missing a very real opportunity for people to discover your brand! So, what's changing?  Organic Reach is So 2015.  Throw away your editorial calendars for writing... Full Story