February 29, 2012: Facebook announced a slew of changes. The ultimate goal for them is monetize-monetize-monetize before their IPO. Instead of ranting about Facebook and its variability, I am focusing on how to best utilize the changes to my clients' benefit. Knowing that only 17% of the Fans actually see the posts is LIBERATING. No longer are we  posting thinking that we are reaching a broad audience. We now know emphatically that we have to do more.  The new changes that offer... Full Story

Random warning ... this post is exceedingly random. Marketing requires an understanding of cultures - social or business. I am sometimes struck by how dramatically cultures vary even over short distances. I currently live in Houston but was born and raise five hours away in New Orleans. I was recently described as "aggressively friendly" when I am out bike riding or walking in my neighborhood. I say "good morning" or "good afternoon" to everyone whether they are five years old or... Full Story