You already know that LinkedIn is the first place where your prospect, client, or future employer is going to find you and learn about you. With more than 200 million users, LinkedIn has grown to be the most popular social network for professionals and one of the top social networks overall. A recent research study by Pew Research Center's Internet & American Life Project stated that the 35% of the professionals on LinkedIn represent the highest household income  and best... Full Story

Michelle LeBlanc of Blue Sky Marketing will be moderating the upcoming AMA Houston event titled "Integrating Online Videos: What are you Waiting For?" on February 22. Let's talk Video Marketing Strategy.  Placing Video into Overall Strategy. The best place to start your video marketing strategy is to review your company's overall corporate strategy, core competencies, marketplace differentiators and competitive advantages. From this understanding, you can identify a video editorial... Full Story

Properly optimizing your videos on your YouTube channel can greatly increase the chances of them showing up in organic Google search results ~ which is the "holy grail" for  most marketers. However, it's important to remember that Google is typically driving video based search results to YouTube.com instead of corporate websites or landing pages. This means that your channel needs to reflect your brand. Below are some specific steps corporate marketers can take to optimize their videos... Full Story