Michelle LeBlanc Talks Online Marketing at the December CultureMap Connect | 31 October 2012

On December 4th, Blue Sky Marketing's Michelle LeBlanc will be discussing how to use social media and other digital tools to have greater success in your business and bottom-lines, with focus on practical daily execution. For event details or to sign up for December's CultureMap Connect here. Full Story

Case Study: Katy Triathlon Increases Preregistration by 60% | 26 October 2012

It's a thrill to have clients rave about your work in The Houston Chronicle. Blue Sky Marketing was engaged in August to guide the Rotary Club of Katy in using social media and online marketing tools to grow participation. Registration is up significantly, from 250 pre-registered athletes to 400 at the same date this year. Read more about the 20th Annual Katy Triathlon in The Houston Chronicle. Full Story

Social Media in Politics - Changing the Way Campaigns Spend Marketing Budgets | 08 October 2012

The 2012 elections have seen an especially agressive mix of marketing strategies. AdAge has estimated totals marketing expenditures could reach $9.8 billion for all races (including statewide congressional and municipal races in addition to the national presidential election.)  With all of this money being put into play, it is interesting to see the ways that the candidates with less cash are maximizing their advertising and marketing dollars. Case Study: Ted Cruz Hit... Full Story

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