May will be a great month for the American Marketing Association Houston chapter. A couple of VERY interesting events are coming up, thanks to Houston's AMA special interest groups (SIGs). On May 2, the Interactive Marketing SIG will host a seminar about using analytics to shape your marketing programs. Blue Sky Marketing Founder Michelle LeBlanc will be the moderator. A second event, staged by the Multicultural Marketing SIG on May 14, will be presenting the latest trends and... Full Story

The AMA Houston Chapter's annual Crystal Awards gala will be May 23rd, which is the opportunity for Texas marketers to showcase not only their marketing strategies but also results from 2012. The last day to submit your work is tomorrow, April 17th. Entries are submitted by category and judges from around the country come together to vet these entries, with doubt weight going to each marketing campaign's results. Blue Sky Marketing is excited to participate and share some of the great work... Full Story

Great showing today by SMPS Houston! We had about 50 people in the audience with lots of great questions. It was my pleasure to be your speaker.  PPT is here. Let Blue Sky Marketing know if you need marketing implementation support on your digital marketing initiatives. Michelle LeBlancBlue Sky Marketing? 713.818.0070 Watch Client Testimonials:  http://www.blueskymkt.com/testimonialsCompany Blog:   http://blueskymarketing.wordpress.com/ Connect on... Full Story