A Story of Telling Stories | Brand Manage Camp 2015 | 20 November 2015
How many people can say they’ve had the opportunity to spend two fully interactive days with some of the world’s top thinkers in brand management? I am one Blue Sky-er who is thankful to say I did.
In our fast-paced world of technology and social media, we are now finding that consumers are smarter and more empowered than ever before, creating and sharing their opinions at rapid speeds. So what does that mean for brands and how do we as marketers transition to a model of...
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