Blue Sky Marketing

Google Ad Creative Specs and Best Practices 101 | 30 August 2021

Last updated: August 30, 2021 This article will cover ad specs, best practices, and screenshots of the most used types of Google Ads Creatives. By the end of this article, you’ll have a high-level understanding of the different options for Search, Display, Video, and Discovery ads, as well as what’s required to set them up. Search - Extended Text Ads Search - Responsive Search Ads Search - Extensions Sitelinks Callouts Structured Snippets Image Extensions Best... Full Story

First-Party Data - What is it and Why Do You Absolutely Need It? | 09 August 2021

First-party data is data that you collected yourself from your visitors and followers. By definition, YOU are the “first party” because you collected the data firsthand with permission from your audience. What is Considered First-Party Data? Why is First-Party Data Important? Top Ways to Use First-Party Data Top 10 Ways to Get More First-Party Data What is Considered First-Party Data? Examples of first-party data include: Customers: With each purchase,... Full Story