Senior living facilities (whether independent or assisted living) are in a unique business that requires a constant stream of resident prospects to maintain facility occupancy as current residents age. Traditional advertising is a great way to achieve brand awareness, but you risk attracting relatively unqualified leads and may find the ROI uninspiring. Generating referrals from current residents, or the families of current residents is a great way to up your referral numbers. Identify... Full Story

Google officially announced in a blog post on Nov. 4 they are now switching to a mobile first index for their search engine results page.  While this a major change in how Google displays search results to users, it is one that has been a long-time coming. Read more to learn about what this means for you and your marketing endeavors. What Does This Mean? The Google search engine results page displays links based on user queries. Simply put, if given a choice from between... Full Story

Senior living is a major growth area in the health care sector that is poised to continue growing into 2017. Strong growth has led to more competition in the sector, especially as amenities and offerings at facilities become more luxurious in order to adapt to the changing tastes of consumers. In such a competitive market, a strong digital and lead management strategy is essential in order to consistently attract new consumers to your facility. Who Are You Really Targeting? The first step... Full Story