How To Improve SEO For Your Assisted Living Community | 24 July 2019

With more seniors using search and social media today, senior living communities need an effective senior living SEO strategy to increase visibility and climb to the top of search results. Sixty-seven (67%) percent of seniors are online today; we know that they are looking – the question is, who will they find? SEO is also critical to target your specific audience and differentiate from other senior living options. Seniors looking for independent living communities will use different... Full Story

3 Paid Search Tips for Your Assisted Living Community | 22 July 2019

With 95,000 Google searches for Assisted Living in the last 12 months, Pay-Per-Click ads (PPC) which start as low as a couple of dollars per click, are a great way to generate leads. Google Ads and other paid search programs place your ads at the top of the search engine results page, where prospect residents and their families can find you. Over the last three years on Google, search engine results page (SERP) click-through-rates (CTR) lost 34.4 percent of click share on desktop and 61.5... Full Story

Client and Project Manager | 17 July 2019

Blue Sky Marketing is currently seeking to hire a highly motivated Client & Project Manager. Duties of the Client & Project Manager include: Client Management: Serve as a regular point of contact for clients’ strategic and account questions, lead client calls by setting agendas, coordinate and send account reporting and handle resulting follow-up questions and communications. Lead challenging client situations. Provide unsurpassed client service, develop and... Full Story

Search Engine Advertising / Paid Search (PPC) Manager | 17 July 2019

The PPC / Paid Search Manager is responsible for implementing Pay Per Click media strategies for clients. The PPC Manager can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns. Key Functional Areas of Responsibility Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients. Maintain and monitor keyword bids, account daily and monthly... Full Story

How To Achieve SMART Goals For Your Senior Living Community | 17 July 2019

We all have goals and aspirations, but how will you achieve them? SMART goals are both effective and easy to understand. They are grounded in reality and broken into bite-sized pieces, so you can easily digest them to complete the overall objective. Have you ever been told to “work smarter and not harder”? This is exactly how you can do that. First, let’s break down the acronym, SMART: Specific, Measurable, Attainable, Relevant, and Time-bound. These outline the specifics... Full Story

The Four Pillars of Inbound Marketing | 12 July 2019

Inbound marketing is about delivering solutions and creating opportunities that will ultimately have a positive impact on your business and your goals. Your strategy can include a number of different marketing channels and solutions to connect to your prospects and ultimately to engage your customers. It’s just not enough to have a website – you must attract people to it. What’s the best way to do this? Below, we will outline the four pillars to staying top of mind for... Full Story

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Client Testimonials

"We continue to see people coming in saying I saw your Facebook ad. It seems to be working. It's certainly not broken. Everything we've done with Blue Sky through social media is up."

Mike Shine, Owner · Frank's Americana Revival
Marketing Clients
Danner's Security The Signorelli Company Frank's Americana Revival Newmark Homes Coventry Homes Johnson Development Corp. Viridian: Master Planned Community