Perfecting Your Message in a Multi-screen World at HiMA IS Conference

September 09, 2013 The advent of web analytics gave us data, but only if you LEARN to use that data effectively does it help grow your online presence and your website's user experience. This presentation will explore how to effectively deliver your marketing message to your target audience regardless of the platform they choose, how to frame your message to match consumer decision-making process, and the art of online communication. It will include discussion of user experience in your company's web design and the analytics data that can give you insight into how consumers use your site. Attendees will learn: 1. How to frame your marketing message for various screens that may view your site 2. How to set up your monitoring Dashboards 3. Measure consumer interest and conversions on each platform October 2, 2013 3:00 p.m. | Track 3 | Michelle LeBlanc HiMA Interactive Strategies Conference Perfecting Your Message in a Multi-screen World Jones Graduate School of Business McNair Hall, Rice University Houston, TX 77005