Perfecting Your Message in a Multi-screen World at HiMA IS Conference

September 09, 2013 The advent of web analytics gave us data, but only if you LEARN to use that data effectively does it help grow your online presence and your website's user experience. This presentation will explore how to effectively deliver your marketing message to your target audience regardless of the platform they choose, how to frame your message to match consumer decision-making process, and the art of online communication. It will include discussion of user experience in your company's web design and the analytics data that can give you insight into how consumers use your site. Attendees will learn: 1. How to frame your marketing message for various screens that may view your site 2. How to set up your monitoring Dashboards 3. Measure consumer interest and conversions on each platform October 2, 2013 3:00 p.m. | Track 3 | Michelle LeBlanc  HiMA Interactive Strategies Conference Perfecting Your Message in a Multi-screen World Jones Graduate School of Business McNair Hall, Rice University Houston, TX 77005 HiMA Interactive Strategies Conference

Register now and get ready to learn ways to reach people with the right content, at the right time, and on the right device in a way that is engaging for the user and rewarding for companies that get it right.

Explore our Blog


Client Testimonials

"Blue Sky Marketing is expert class when it comes to social platforms. The results say it all. "

Driving Demand With Paid Social Ads , Our social ads team focuses not just on the shiny metrics, but rather prepares strategic campaigns to deliver ROI attribution to paid social campaigns. With a Facebook Marketing Expert on call to assist with campaign analysis · latest trends reports, and beta opps, our social ads team produces cutting edge campaigns with quality results.
Marketing Clients
Viridian: Master Planned Community Johnson Development Corp. The Signorelli Company Danner's Security Newmark Homes