Perfecting Your Message in a Multi-screen World at HiMA IS Conference
September 09, 2013 The advent of web analytics gave us data, but only if you LEARN to use that data effectively does it help grow your online presence and your website's user experience. This presentation will explore how to effectively deliver your marketing message to your target audience regardless of the platform they choose, how to frame your message to match consumer decision-making process, and the art of online communication. It will include discussion of user experience in your company's web design and the analytics data that can give you insight into how consumers use your site.
Attendees will learn:
1. How to frame your marketing message for various screens that may view your site
2. How to set up your monitoring Dashboards
3. Measure consumer interest and conversions on each platform
October 2, 2013
3:00 p.m. | Track 3 | Michelle LeBlanc
HiMA Interactive Strategies Conference
Perfecting Your Message in a Multi-screen World
Jones Graduate School of Business
McNair Hall, Rice University
Houston, TX 77005
Register now and get ready to learn ways to reach people with the right content, at the right time, and on the right device in a way that is engaging for the user and rewarding for companies that get it right.
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