New brand launches

December 09, 2010 The one thing that is always consistent in brand launches ... the inevitable rush at the end to do all the last minute things that your detailed plan does not include. I came to the opinion this week that what separates good marketers from the great is that great marketers have an ability to handle that last minute stress and all those details with aplomb. They stay calm, look for alternative solutions, and make a calm decision when there is conflict. Which leads me to the question ... is that a learned or innate behavior? Can a company take a smart employee and help them learn to manage work stress more effectively? Should they?

Explore our Blog

Loading...


Client Testimonials

"We've been able through numerous video channels to bring the project to people's homes. They show up and they say I'm ready to buy. "

Video & Storytelling in Motion, At Blue Sky Marketing, we understand more than just the power of a good story, but the power of a polished video, with its platform in mind · stories that move are increasing engagement and conversions for our clients and our expertise in creating video to deliver brand messaging that drives action has delivered time and again.
Marketing Clients
Newmark Homes Danner's Security Viridian: Master Planned Community The Signorelli Company Johnson Development Corp.