Study measures brand lift through mere impressions

November 27, 2010 "The key finding of this study is that online digital media assets have considerable branding influence, and that specific combinations can significantly impact a brand's success. In fact, Internet users exposed to mere impressions of organic search results, paid search results, and online display advertising -- and all combinations thereof -- experience both measurable improvements in their perceptions of those brands, as well as their anticipated interactions with them. In short, this study proves that digital media assets have the power to affect brand equity whether Internet users click on them or not." Read the entire study and about the methodology in PDF. iProspect digitalmedia_2010

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