You live, you learn

August 25, 2010 I co-hosted an American Marketing Association Special Interest Group event yesterday entitled "Guide to marketing your nonprofit online."  And here is what I learned (or was reminded of): 1. Keep Teams Small and Focused: Even with everyone on a team having excellent intentions, it takes more work to coordinate a larger group of people. Many thanks to my co-chairs. 2. Review speaker presentations in advance: Speakers will surprise you by going off-topic, way off-topic. Pre-review and be ready to coach and counsel. 3. Share the Responsibility: Let others manage their piece and they will frequently exceed your expectations. See #1 above for the caveat to that. 4. Remember to Thank Everyone: No matter what their contribution, they took time out of their busy day to participate and deserve your appreciation. 5. Post-Event Review: Make notes on what went well and what didn't to make sure you continuously improve. In this instance, it was great discussions with MaryJane Mudd and Jo-Anne White after the event that helped to round out my perspective. Onward. Our next AMA Interactive SIG event will feature Jace Dicker of ExactTarget discussing current trends in B2B E-mail Marketing for lead generation and integrating that with Social Media.  That event will be October 28.

Explore our Blog

Loading...
‹ ›


Sign up for email updates!

Join over 3,000 other marketing professionals to learn how to improve and advance your company's marketing.
 

The Archives

Contact Us
Client Testimonials

"Blue Sky Marketing is expert class when it comes to social platforms. The results say it all. "

Driving Demand With Paid Social Ads , Our social ads team focuses not just on the shiny metrics, but rather prepares strategic campaigns to deliver ROI attribution to paid social campaigns. With a Facebook Marketing Expert on call to assist with campaign analysis · latest trends reports, and beta opps, our social ads team produces cutting edge campaigns with quality results.
Watch Video
More Testimonials
Marketing Clients
The Signorelli Company Danner's Security Viridian: Master Planned Community Newmark Homes Johnson Development Corp.