Top 10 Consumer Brands for Social Media?

August 09, 2010 Starbucks came in #1 among consumer brands by having 7.4 million Facebook fans, 901,925 Twitter followers and 6,509 YouTube subscribers.  via Starbucks: Social Media Superstar. Is monitoring the number of Fans or Twitter followers how they should judge success? I have recently been arguing that monitoring Clicks, Views, and Fans may not be relevant to your actual business objectives. The business objective and conversion to that objective is how to measure success. How do you judge success in your campaigns?

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"They're very good about tracking their marketing efforts and giving us good feedback on what's working. When you're spending the amount of money you are towards social media and websites, having a good return on your dollar is imperative."

Jamie Patterson, Director of Marketing, MHI · McGuyer Home Builders
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