Speaking Engagement: SEO Revisited, September 10

July 20, 2013

Upcoming Speaking Engagements

Topic:  SEO Revisited

Host and Location:  Associated Builders & Contractors of Greater Houston, 3910 Kirby Drive, Ste. 131 Date: Tuesday, September 10, 2013 SEO remains important an important part of online marketing.  Attend this session to learn what you need to know to optimize your company's site for search engines.  This lunch and learn will cover the basics of SEO and what you need to know to get started. We will cover discussions on strategy, keyphrase selection and having realistic expectations, touch on some technical aspects, the importance of content and social aspects and gave a few take-away actionable items and includes some general do's and don'ts. In this class, we will :
  • Review what search engine optimization is and why it's important
  • The differences between on- and off-page SEO and how to optimize each
  • The fundamentals that your website needs to drive more leads
With the audience focused on the Association of Builders and Contractors, Michelle will endeavor to bring many real world examples from our builder and developer clients. Register online here.

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