ROI versus ROO

September 15, 2010 Return on Investment versus Return on Objective Translation:  Your bosses don't care about the things you care about. Marketers have embraced ROI but the measures many choose are still comparing marketing option to marketing option, evaluating how those dollars performed compared to the alternative. "Option" in the sentence above could be replaced with the word "expense". In order for marketers to win respect organization-wide, they need to be thinking in terms of business objectives they are meeting and the bottom-line impact of their marketing initiatives. Remember the CEO and CFO do not care about impressions, open rates or click thoughs, they care about revenues.  Savvy marketers need to translate what they are doing in marketing to that language. Marketing planning should look like this: Business Objective > Marketing Objective > Marketing Strategy > Tactics By creating your marketing plan in terms of the business objectives (ROO), you already make the leap to having a framework to track your impact on those objectives. Once you know what you want to measure, there are many analytics and dashboard tracking programs that you can implement and begin to monitor your marketing programs's ROO. Related Article:  http://www.imediaconnection.com/content/27558.asp

Explore our Blog

Loading...


Client Testimonials

"Blue Sky Marketing is expert class when it comes to social platforms. The results say it all. "

Driving Demand With Paid Social Ads , Our social ads team focuses not just on the shiny metrics, but rather prepares strategic campaigns to deliver ROI attribution to paid social campaigns. With a Facebook Marketing Expert on call to assist with campaign analysis · latest trends reports, and beta opps, our social ads team produces cutting edge campaigns with quality results.
Marketing Clients
The Signorelli Company Newmark Homes Viridian: Master Planned Community Danner's Security Johnson Development Corp.