Marketing rigor mortis

September 08, 2010 Marketing rigor mortis:  "the fear of making an unjustified leap even when it lands on a correct result" ROI, ROO, Analytics monitoring, A/B split testing, monitoring real-time, focus groups, customer research ... all are wonderful tools and concepts when used to augment your marketing savvy. When utilized as the foundation of all decisions, they can lead to marketing rigor mortis as defined above. Marketing professionals need to take into account the information available to them but we also need to recognize that intuitive leaps are possible if we use the marketing arts in addition to the marketing sciences.

Explore our Blog


Client Testimonials

"On a platform like Hubspot, you're serving them what they are after, not what you wish they were after. You're serving them what they want."

Marketing Automation and Smarketing, Who likes measurable success? Marketing automation gives us a tangible platform to share measurable results with our clients. It functions in a capacity to streamline · automate, and measure workflows and tasks. The end result? Increased efficiencies and revenue growth.
Marketing Clients
The Signorelli Company Danner's Security Newmark Homes Johnson Development Corp. Viridian: Master Planned Community