Business Taglines

October 06, 2010 360+ Most Famous Business Taglines Ever Tagline Guru's Lists Been thinking taglines this week as I work with a new customer in a completely new market. What makes a tagline work or not, the varieties are endless. You write up a strategic Campaign Brief, identify all the important messaging factors and turn it over to a copy-writer hoping for "the" answer. In the end, you simply need to have defined your brand and the answer will come.

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"Michelle is knowledgeable, broad-based, intelligent, fun...she is one of the most talented brand strategists I have ever worked with."

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