Position Available: Paid Media Strategist, Google Ads & Meta Ads

Position Summary
We are seeking a highly analytical Paid Media Strategist to oversee our paid media team and ensure campaign execution aligns with client goals, channel strategy, and industry best practices. This role is responsible for reviewing performance reports, identifying risks and opportunities, making strategic recommendations, and holding our ads teams accountable for high-quality execution across Google Ads and Meta Ads. The ideal candidate combines strong channel expertise with exceptional attention to detail, reporting fluency, and the ability to translate performance data into clear action plans.

Key Responsibilities

• Oversee the ads team’s work across Google Ads and Meta Ads (and possibly other platforms like Tik Tok or Reddit) to ensure campaigns align with client goals, budgets, and strategic direction.
• Review weekly and monthly reports; validate data quality, pacing, KPIs, insights, and recommended next steps.
• Identify performance trends, inefficiencies, testing opportunities, and risks across account structure, audience targeting, creative, bidding, budget allocation, and conversion tracking.
• Identify landing page opportunities to improve conversions via UX.
• Provide strategic recommendations to improve lead quality, conversion volume, efficiency, and overall media effectiveness.
• Ensure best practices are followed across campaign setup, attribution, tracking, QA, naming conventions, reporting, and testing frameworks.
• Evaluate whether platform recommendations and vendor actions are aligned to broader marketing objectives and client expectations.
• Partner with internal account/client teams to communicate performance clearly and turn findings into actionable plans.
• Monitor developments in Google Ads, Meta Ads, GA4, GTM, attribution, and privacy/tracking changes and apply them to account guidance. These duties reflect the most relevant themes in current postings: strategy alignment, analysis, reporting, recommendations, tracking accuracy, and best-practice leadership.

Qualifications

• 4–7+ years of paid media experience with deep expertise in Google Ads and Meta Ads.
• Strong understanding of campaign structure, bidding, audience strategy, creative testing, budget pacing, and full-funnel optimization.
• Strong working knowledge of GA4, Google Tag Manager, conversion tracking, attribution, and dashboard/reporting tools.
• Demonstrated ability to analyze campaign performance and turn data into clear recommendations.
• Experience reviewing account quality and identifying execution gaps against platform best practices.
• Excellent written and verbal communication skills, especially in presenting findings to internal stakeholders or clients.
• High attention to detail and comfort working across multiple accounts, priorities, and datasets.
• Agency experience or experience managing an outside media partner is strongly preferred. These requirements are consistent with current live postings that call for platform mastery, analytical rigor, reporting fluency, tracking knowledge, and communication skills.

What success looks like

• Strong strategic oversight
• Lead generation increases – as none of our current clients are eCommerce; the Ads focus is on Lead Generation. Growth there is key to success.
• Reporting is accurate, insightful, and tied to client goals rather than just platform metrics.
• Accounts consistently follow best practices in structure, tracking, testing, and optimization.
• Clients receive clearer recommendations and stronger media performance over time.
• Internal teams trust the strategist to spot issues early and improve decision quality. This “success profile” is closely aligned with postings that focus on strategic integrity, trusted data, performance diagnosis, and stakeholder-ready reporting.

The Company

Blue Sky Marketing is a 100% virtual environment with everyone working from home offices although team gatherings and co-working are encouraged. The hired candidate will receive paid holidays, paid vacation, and PTO. Blue Sky Marketing offers health insurance and a 401k. The compensation for this role is dependent upon skills and experience.

Contact: 

• Qualified candidates may submit their resume via email to: jobs@blueskymkt.com, subject line Paid Media Strategist.
• To be considered, candidates must include a cover email. 
• Open your cover email with a sentence that names your favorite app and why you chose it as your favorite or tell us the best place you’ve traveled to thus far.