October 31, 2010 A marketing tale across three years of Halloween. This year I am celebrating Halloween in Atlanta, I am from New Orleans and love holidays that involve costumes. 2009 was a Las Vegas Halloween and 2008 was Washington D.C.
As you travel between cities you notice the personality portrayed in costumes. In Atlanta, it was a fairly safe party of Halloween costumes from the local Party City with a few risque options coming out later in the night. Vegas as you have already guessed was decadence - unbelievable amounts of skin and costumes to make your head jerk. And the D.C. difference, lots of people with political commentary to their costumes.
It reminds me of my shoe thoughts when I was in Portland. We so often think of ourselves as Americans when we are really fifty independent States and some of that translates to very different personalities.
As we head into election week it is not a bad marketing thought to remember that we are all different and what makes our country great is that it was founded on the idea of respect for those differences.
No matter how you celebrate it, costume or not, wild or mellow, Happy Halloween!
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