Blue Sky Marketing is a 2012 AMA Crystal Awards Finalist

May 16, 2012 The 26th Annual AMA Houston Crystal Awards show's theme is "More Than Meets The Eye" and it is so appropriate for marketing, but specifically marketing as it has become in the past few years. Marketing has always been about creating strategies for customer acquisition and retention, but now marketers are being asked to find ways to do this in more creative (and thin) ways. The Crystal Awards is that opportunity to reward not just creative but strategic thought. Those selected are ones that have truly displayed smart ways to attack a problem and have the results to prove their success.

Stiff Competition

This year there were over 300 submissions in across over 50 categories. All submissions had to include a case study that eight judges from across the country vetted and scored. Each case study had to clearly state the (clear) Situation, (measurable) Objectives, (precise) Strategy & Tactics, (on point) Messaging and (strong) Results. Blue Sky Marketing is a finalist in three categories for work we have done for our clients: Maverick Marketing, Online Marketing Campaign and Marketing, Small Budget. We are proud to be among the finalists in such stiff competition. And, we know that having the time to execute smart marketing campaigns and then document the results is hard work. With the Awards Show this Thursday, we are excited to see the great work that Houston produced this year and congratulate all of the finalists and deserving winners! Click here for more information on tickets and schedule of events.