Six Things I Took Away from Zonda Frame | 08 June 2026

A rollercoaster market, resilient fundamentals, and a call to stop selling on incentives alone — here's what the data said. I recently attended the Zonda Frame session for the Houston region, and walked away with a clearer picture of a market that is, by almost every measure, holding up better than it gets credit for — while carrying real risks that deserve careful watching. The data was dense, candid, and worth unpacking for anyone working in or adjacent to new home development... Full Story

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