Paid Media Strategist & Conversion Tracking Specialist

Paid Media Strategist & Conversion Tracking Specialist

Blue Sky Marketing is hiring a Paid Media Strategist & Conversion Tracking Specialist to make sure every ad dollar is measured correctly and every campaign decision is backed by data we trust.

Position Overview

This is an analytical role at the center of our paid media and measurement work across multiple client accounts, primarily master-planned communities and homebuilders. You will own tracking and conversion setup: Google Tag Manager containers, advertising pixels, Google Ads and Meta conversions, and the HubSpot connections that feed those ad platforms.

You will also audit Google Ads and Meta accounts and turn findings into clear strategy recommendations for our ads teams. The role is primarily advisory, and you will step in hands-on when an account needs it. You will report directly to the agency principal. We need someone who can read an audit and ask whether the finding is right, not just accept it. That takes enough hands-on knowledge of Google Ads and Meta to manage and review campaigns, and enough strategic judgment to know when a "problem" is actually a deliberate choice.

The right person is skeptical of numbers until they have verified them. They test tracking in the real world, trace a conversion from the click to the CRM, and document what they find. They use AI tools to work faster but treat AI output as a draft to verify, never as the answer.

Key Responsibilities: Tracking & Conversion Integrity

GTM and pixels

• Own Google Tag Manager containers across client accounts: structure, naming conventions, version control, publishing and access.
• Configure and test GA4 event tracking for forms, buttons, links, file downloads, phone and email clicks, outbound clicks and other key website actions.
• Configure GA4 events, parameters and key events using established conventions.
• Install and maintain Google Ads conversion and remarketing tags, Conversion Linker, enhanced conversions, Meta Pixel and Conversions API, and other ad platform tags.
• Inspect page HTML and use browser developer tools to find reliable tracking targets, selectors, form behavior and dataLayer pushes.

Conversions across platforms

• Make sure the right conversions exist in Google Ads, Meta and GA4, with correct primary/secondary settings, values, counting and attribution windows.
• Set up and maintain HubSpot connections to Google Ads and Meta, including lead sync, offline and CRM-based conversions, lifecycle-stage events and audience lists, partnering with each account's brand lead on any changes.
• Reconcile leads across the website, GA4, ad platforms and HubSpot. When the numbers do not match, find out why and fix it.
• Coordinate with web developers on site launches and redesigns so tracking does not break.

Testing and audits

• Test in preview and production, including successful and unsuccessful interactions, to confirm that tags fire once, under the right conditions and with the expected values.
• Validate with GTM Preview, Tag Assistant, GA4 DebugView, Meta Events Manager, Google Ads diagnostics and browser developer tools.
• Audit existing setups for missing, duplicate, outdated or misconfigured tracking, and identify important actions that should be measured but are not.
• Use AI tools to speed up setup and troubleshooting, and fully test any AI-assisted solution before it goes live.
• Document every implementation, test result and unresolved issue so anyone on the team can follow it.

A tracking task is not done because a tag was created. It is done when you have proven that the right actions are measured, nothing important is missing and the data holds up from the click to the CRM.

Key Responsibilities: Paid Media Audits & Strategy

Audits

• Run structured Google Ads audits covering account structure, campaign types (Search, Performance Max, Demand Gen, AI Max), bidding, budgets, keywords and negatives, search terms, assets, audiences, landing pages and conversion setup.
• Review Meta campaigns for structure, audiences, creative, placements, optimization events and pixel/CAPI health.
• Question audit results instead of passing them along. Separate real problems from deliberate strategy, tool noise and tracking errors before anything reaches a client.
• Check whether each account is optimizing toward the client's real goal, such as lead forms, valuable referral clicks or inventory downloads.

Strategy input

• Turn findings into clear, prioritized recommendations for the Google and Meta ads teams: what to change, why and what result to expect.
• Bring a point of view on bidding strategy, budget allocation across campaigns and platforms, brand vs. non-brand search, audience strategy and testing.
• Review campaign changes and new builds before launch, and follow up on whether recommendations worked.
• Help shape annual and quarterly budget recommendations with performance data.
• Stay current on trends in the Google and Meta ads space to advise brand teams on creative strategies and recommendations for tests that will align with client goals. 

Campaign management and review

• Understand Google Ads and Meta well enough to review the ads teams' work with authority and to step in hands-on when an account needs it.
• Monitor performance trends, spot anomalies early and tell tracking issues apart from performance issues.
• Verify that reporting in our dashboards and HubSpot matches platform data, and flag discrepancies before clients see them.
• Write clear summaries of findings for internal teams and, when needed, for client-ready reports.

Required Qualifications

• 3–5 years of hands-on paid digital media and digital measurement experience, ideally in an agency or multi-client setting.
• Hands-on Google Tag Manager experience: building tags, triggers and variables, managing containers and debugging in Preview.
• Working knowledge of GA4 events, key events and parameters.
• Hands-on experience setting up and troubleshooting Google Ads conversions, enhanced conversions and Meta Pixel/Conversions API.
• Experience managing or auditing Google Ads and Meta campaigns, including Performance Max and Meta Advantage+ campaign types.
• Intermediate HTML skills and comfort with browser developer tools.
• Experience connecting a CRM (HubSpot preferred) to Google Ads and Meta for lead sync, offline conversions or audiences.
• Strong analytical judgment: you can tell whether a bad number is a campaign problem, a tracking problem or a strategy choice.
• Comfortable using AI tools for analysis, audits and tracking work, and disciplined about verifying the output.
• Clear writing and documentation. You can explain a technical finding to an ads manager and a client.
• Strong organization and the judgment to know when to investigate, ask or escalate.

Nice to have (a plus but not required)

• HubSpot Ads tool and HubSpot workflow experience.
• Server-side GTM experience.
• Experience validating dataLayer pushes, regular expressions, and Javascript.
• Google Ads and GA4 certifications.
• Real estate, master-planned community or homebuilder marketing experience.
• Experience with reporting tools such as DashThis or Looker Studio.

Work Environment & Benefits

Blue Sky Marketing is a fully remote team working from home offices, and we encourage co-working and in-person team meetups when we can.

• Paid holidays
• Paid vacation and PTO
• Health insurance
• 401k

Compensation depends on skills and experience.

How to Apply

Email jobs@blueskymkt.com with the subject line Paid Media Strategist & Tracking Specialist. Include a cover email; resumes without one will not be reviewed.

Start your cover email with one sentence about the strangest tracking or conversion problem you have ever solved, and how you found it.