WORKSHOP

Digital Marketing Strategy
What You Really Need to Know

Trying to keep up with the latest digital marketing trends and technology can leave you feeling dazed and confused. There are too many vendors and products, and simply not enough time in the day to manage and understand it all. It's time to simplify the game.

In this half-day workshop, the Blue Sky Marketing team will discuss strategy and planning, social media campaign development, and campaign analytics and optimizations. You'll leave this workshop with a handful of digital marketing strategies that not only work but are easy to implement. Get ready for a lively and educational morning.

WORKSHOP AGENDA

Tuesday, October 31

Registration and Breakfast | 8:00 a.m.
Marketing Planning and Budgeting | 8:30 a.m. to 9:30 a.m.
Social Media Mash Up | 9:45 a.m. to 10:45 a.m.
PPC & SEO Play Together | 11:00 a.m. to 12:00 p.m.
Lunch Served | 12:00 p.m. to 12:30 p.m.
Website Development Planning | 12:30 p.m. to 1:30 p.m.

$25 Registration Fee

Includes all four sessions, breakfast, and lunch. Come for one session or the entire series!

The event is being held at the Fort Bend Chamber of Commerce at 445 Commerce Green Blvd, Sugar Land, TX 77478.

Register Now

Blank Canvas Marketing Planning and Budgeting

It’s never too soon to start working on your marketing plan for the upcoming year. Here’s a good rule of thumb: Do not open 2017’s budget and “save as” to plan 2018. So where to start? Come to this early morning jumpstart session to kick your plans into motion.

Takeaways:

Focus on assessing goals
How to create benchmarks to monitor success
Multi-channel balancing
Prioritization when budgets are tight

See the presentation here.

Social Media Mashup

The organic reach in social media is decreasing as the algorithms of the big 5 are evolving and placing more importance on paid messaging. Learn what channels are right for your brand and budget. Kate will talk about content, why analytics and targeting are key, and how to use each social platform to your advantage in this Social Media Mashup.

Takeaways:

How to use analytics to inform where to spend and target
Best practices for content across social platforms
The Future of Facebook: moving away from a click state of mind
What's new and what's not worth your time on the big 5

See the presentation here.

SEO & PPC Play Together

SEO and SEM seem to be used interchangeably, but they're actually two different practices. However, they can and should work together. What's the best approach to SEO and SEM? In this presentation, attendees will learn more about how to implement effective strategies for striking the balance between them. Whether you need more resources, trust, or buy-in, Michelle will also share practical tips better communicating why your budget needs to include both SEO and SEM.

Takeaways:

Content creation's impact on both SEO and SEM
How keyword strategies overlap in SEO and SEM
Balancing SEO/SEM investment for short-term vs long-term click volumes
How to get buy-in on either SEO or SEM spending from your boss

See the presentation here.

Pretty is Not Always Functional: Getting the Website Your Company Needs

A pretty website doesn't always drive conversions. How do you get good design and functionality to work together? Knowing how to get SEO, development and design on the same page is integral to getting the website your company needs. Learn how to manage the process for a smooth website redesign.