Google AdWords 2017 Roundup | 30 August 2017

As we move into the second half of Q3 and the ever busy Q4, we look back at 2017 to see the many updates Google AdWords brought us.  Over this year Gmail ads were introduced, mobile continued to see an incredible increase, ad extensions expanded, and remarketing for search appeared.   Gmail Ads With nearly 1 billion users, Gmail is one of the top places to reach potential target markets.  When Google introduced Gmail Ads as a beta program to Blue Sky Marketing, we began... Full Story

Blue Sky Marketing Ranks No. 967 on 2017 Inc. 5000 | 24 August 2017

The Houston-based marketing agency recorded a three-year sales growth of 488%.  Inc. Magazine ranked Blue Sky Marketing No. 967 on its 36th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment — its independent small and mid-sized businesses. Companies such as Microsoft, Dell, Domino's Pizza, Pandora, Timberland,... Full Story

Multicultural Marketing Strategies That Reach Every Consumer | 18 August 2017

Multicultural minorities in the US are quickly becoming the largest consumer segment in the nation. With more than $3.4 trillion in purchasing power, these younger, more tech savvy buyers are projected to become the population majority by 2044. Reaching the multicultural buyer is essential, and growing diversity demands a more comprehensive approach than traditional demographic targeting. If you’re not currently developing a multicultural marketing strategy, then now is the time to... Full Story

An Email Marketing Case Study | 18 August 2017

In this new-age digital world, email seems relatively ancient compared to its newer messaging counterparts like Snapchat, Instagram, and Facebook (was You’ve Got Mail really made in 1995?). But, an old dog can learn new tricks.  Email continues to be a main source of conversions and 72.5% of millennials chose email as their preferred communication from a business. When a client has a limited budget, Blue Sky Marketing often suggests a focus on email marketing to get the most bang... Full Story

Effective Marketing Writing Tips | 18 August 2017

Marketing professionals face many responsibilities when they write to today’s consumers. They not only have to write clear and engaging content but it also needs to be targeted toward their specific audience. In this blog, we will give you a few tips on how to effectively write your content to today’s consumer. Today’s Typical Marketing Consumer In today’s world, consumers Will invest about one second of their time to decide if they will stay or move on Are more... Full Story

Surviving the Google “Fred” Update | 07 June 2017

Google recently released a tweak to their organic search algorithm to better reward sites that feature high-quality content and punish sites that provide poor content and are manipulative or coercive. Referred to as “Fred,” the Google algorithm update saw some sites experience huge drops in organic traffic, while others enjoyed significant traffic spikes. Let’s walk through some basics on how to see if any of the recent algorithm updates impacted... Full Story

Takeaways from BrightonSEO: Voice Search and Local SEO | 18 May 2017

BrightonSEO is a biannual event gathering some of the best and brightest minds in SEO and digital marketing to discuss the newest trends and knowledge in the industry. After live streaming the event several times in the past, I was finally able to attend for the first time this past April. Other than being set in a beautiful location and enjoying some much-needed sunshine, there was also time to discuss the trends taking place in SEO. Voice Search is the Future An overarching theme... Full Story

We're Hiring a Digital Marketing Content Coordinator | 17 April 2017

Blue Sky Marketing is currently seeking to hire a highly motivated Digital Marketing Content Coordinator to assist in all aspects of online marketing and project coordination. Duties of the Digital Marketing Content Coordinator include: Assist team members with day-to-day marketing tasks and coordinate marketing projects and activities as requested. Write and edit sales and marketing materials. Develop editorial calendars for online marketing clients. Create, deliver, edit, and... Full Story

Yelp 101 | 20 February 2017

Yelp is an important site for small businesses. The Blue Sky Marketing team met with a Yelp expert who gave us tips on how to improve your Yelp Business Listing. Check out our tips below. Why Yelp? 74% of consumers look at review sites first when searching for a local business. And yes, you guessed it - Yelp is the most popular! Businesses who have a Yelp listing receive 129% more website visitors and 82% of people who visit Yelp have the intentions of purchasing something. The... Full Story

Key Takeaways from the Pew 2016 Social Media Update | 03 February 2017

The Pew Research Center has been measuring the ways in which Americans use social media to seek information and interact with humans and brands for about a decade. The most recent yearly report is an overall snapshot of social media platform usage trends as reported from a survey conducted of approximately 1,500 participants in spring 2015. Here are the key takeaways for marketers: Facebook is Still King – And Growing According to the report, Facebook is still the most popular... Full Story

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