Surviving the Google “Fred” Update | 07 June 2017

Google recently released a tweak to their organic search algorithm to better reward sites that feature high-quality content and punish sites that provide poor content and are manipulative or coercive. Referred to as “Fred,” the Google algorithm update saw some sites experience huge drops in organic traffic, while others enjoyed significant traffic spikes. Let’s walk through some basics on how to see if any of the recent algorithm updates impacted... Full Story

Takeaways from BrightonSEO: Voice Search and Local SEO | 18 May 2017

BrightonSEO is a biannual event gathering some of the best and brightest minds in SEO and digital marketing to discuss the newest trends and knowledge in the industry. After live streaming the event several times in the past, I was finally able to attend for the first time this past April. Other than being set in a beautiful location and enjoying some much-needed sunshine, there was also time to discuss the trends taking place in SEO. Voice Search is the Future An overarching theme... Full Story

We're Hiring a Digital Marketing Content Coordinator | 17 April 2017

Blue Sky Marketing is currently seeking to hire a highly motivated Digital Marketing Content Coordinator to assist in all aspects of online marketing and project coordination. Duties of the Digital Marketing Content Coordinator include: Assist team members with day-to-day marketing tasks and coordinate marketing projects and activities as requested. Write and edit sales and marketing materials. Develop editorial calendars for online marketing clients. Create, deliver, edit, and... Full Story

Yelp 101 | 20 February 2017

Yelp is an important site for small businesses. The Blue Sky Marketing team met with a Yelp expert who gave us tips on how to improve your Yelp Business Listing. Check out our tips below. Why Yelp? 74% of consumers look at review sites first when searching for a local business. And yes, you guessed it - Yelp is the most popular! Businesses who have a Yelp listing receive 129% more website visitors and 82% of people who visit Yelp have the intentions of purchasing something. The... Full Story

Key Takeaways from the Pew 2016 Social Media Update | 03 February 2017

The Pew Research Center has been measuring the ways in which Americans use social media to seek information and interact with humans and brands for about a decade. The most recent yearly report is an overall snapshot of social media platform usage trends as reported from a survey conducted of approximately 1,500 participants in spring 2015. Here are the key takeaways for marketers: Facebook is Still King – And Growing According to the report, Facebook is still the most popular... Full Story

Create a Steady Stream of Referrals with These Digital Marketing Tips | 28 November 2016

Senior living facilities (whether independent or assisted living) are in a unique business that requires a constant stream of resident prospects to maintain facility occupancy as current residents age. Traditional advertising is a great way to achieve brand awareness, but you risk attracting relatively unqualified leads and may find the ROI uninspiring. Generating referrals from current residents, or the families of current residents is a great way to up your referral numbers. Identify... Full Story

Google Officially Begins Transition to a Mobile First Index | 16 November 2016

Google officially announced in a blog post on Nov. 4 they are now switching to a mobile first index for their search engine results page.  While this a major change in how Google displays search results to users, it is one that has been a long-time coming. Read more to learn about what this means for you and your marketing endeavors. What Does This Mean? The Google search engine results page displays links based on user queries. Simply put, if given a choice from between... Full Story

Digital Tactics for Senior Living Communities | 14 November 2016

Senior living is a major growth area in the health care sector that is poised to continue growing into 2017. Strong growth has led to more competition in the sector, especially as amenities and offerings at facilities become more luxurious in order to adapt to the changing tastes of consumers. In such a competitive market, a strong digital and lead management strategy is essential in order to consistently attract new consumers to your facility. Who Are You Really Targeting? The first step... Full Story

Facebook Algorithms, Organic Reach & Why It’s Time to Boost Your Posts | 24 October 2016

We’ve explored the reasons why Facebook is a vital part of a marketer’s toolkit. To recap in one sentence, there are 200-250 million monthly active users in the U.S., 15-20 million in Texas alone, and those people are spending an average of 50 minutes a day on Facebook properties (Facebook, Instagram or Messenger). Now, let’s talk about how to overcome the changes you’ve probably noticed on your Page in the past year, such as dwindling organic reach and less... Full Story

Why Social Should Be Part of Your Brand’s Online Presence | 21 October 2016

  "There is no such thing as digital marketing. There is marketing – most of which happens to be digital.” - Brad Jakeman, PepsiCo The realm of digital marketing often feels like a moving target, as there seem to be endless media opportunities and usage trends that constantly shift. But is this necessarily the case? Trends are not shifting as fast as you think. Research shows that users are firmly parked in a few key areas and that their presence there continues... Full Story

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