We're Hiring a Search Engine Marketing (SEM) Specialist | 02 September 2016

Search Engine Marketing (SEM) Specialist The ideal candidate must possess a keen understanding of online marketing, ideally in the B2C space, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, attribution monitoring and analytics. Blue Sky Marketing... Full Story

Sound Advice from SocialPro 2016 | 21 July 2016

The SocialPro 2016 marketing conference was two days packed full of helpful refreshers and new insights about paid and organic social media strategies and tactics. Ideally, it would take several blogs to break down all of the nuggets of goodness, but I’ve selected a couple key takeaways to help you improve your social marketing.   “To avoid excessive remarketing don't create campaigns based on commonly... Full Story

2 Days, Many Tweets: SocialPro 2016 | 15 July 2016

Marketers sometimes joke that the only people who are on Twitter are marketers at conferences, and some days I am inclined to agree. Below is a snapshot of the SocialPro 2016 conference pulled from my Twitter feed. Follow me on Twitter for the next time I'm at a conference. Enjoy!   Facebook and Instagram Facebook and Instagram account for 20% of time spent on mobile. Think about that. #SocialPro You have a shorter time to grab attention on Facebook,... Full Story

Snapchat: What a Trip Around the Baltic Taught Me | 11 July 2016

Social Media is an evolution of how people choose to connect on the internet - these days, Facebook for staying connected with family, friends and acquaintances, Twitter for news, what's trending and quick thoughts, Pinterest for inspiration, Instagram for artistic visual expression and now Snapchat for expressing even the most trivial part of your day with image or video. As I recently traveled around the Baltic Sea, I got a look at how people of many nations use Snapchat, the dynamic... Full Story

Blue Sky Marketing Receives Google Premier Partner Status | 01 July 2016

Blue Sky Marketing, a long-time Google Partner Agency, was recently awarded to Google’s top-tier of Partnership status, Google Premier Partner. Marketing companies who qualify for Premier Partner have demonstrated AdWords skill and expertise, met AdWords spend requirements, delivered agency and client revenue growth, and sustained and grown their client base.Premier Partners have increased contact with Google. They receive special information and support not available any other... Full Story

Being President of AMA Houston | 30 June 2016

It's a beautiful Saturday afternoon in Houston, Texas with the heat index somewhere near 110 degrees.  I've just arrived home from a planning retreat for the American Marketing Association Houston chapter's Board of Directors.  From July 1, 2015 through June 30, 2016 I had the distinct pleasure to serve as President of the American Marketing Association - Houston chapter. I appreciate the faith and trust that the 1,110+ members and 40+ person board put in me to lead for a... Full Story

The Digital Marketing Toy Box–Lessons Learned from Hasbro SVP Victor Lee | 01 June 2016

Everything goes through stages an evolution of sorts. The Clickz conference brought us two days of incredible speakers, information, and connections. I saw a representative from Hasbro (the beloved game company) would be speaking at Clickz so it was time to listen as he imparted his wisdom upon us. Our speaker of the day was Victor Lee who is the Senior Vice President of Digital Marketing for Hasbro.   He talked to us all about the evolution we... Full Story

The Content Marketing Formula | 01 June 2016

Clickz made its way into New York City in mid-April.  As a native New Yorker, I know New York is home to many headliner conferences filling the largest of venues all the way. to more intimate locations depending on the industry, time of year, etc.  When Clickz arrived at the pinnacle location of the Marriott Marquis in Times Square, right in the heart of Manhattan, Blue Sky knew this was a “Must See”.  Where everything happens, it was apropos to have this grand... Full Story

About Habits and Blindness in Marketing | 13 April 2016

MarketingSherpa Summit 2016 | Las Vegas We all walk around thinking we are in control of our lives, confident that we are fully capable of making our own decisions. As it turns out, 40 - 45% of what we do every day is sub-conscious, powerful, safe habit. The way that we get up, get to work, the route that we take, what we eat for lunch, where we stop to get gas, what kind of coffee we drink. How do we get out of that blind routine and start seeing things again? And how do we... Full Story

We're Hiring a Digital Marketer | 10 April 2016

Blue Sky Marketing is currently seeking to hire a highly motivated Digital Marketer to assist in all aspects of online marketing, social media, and client service. Take this short quiz: Do you take initiative on your projects? Do you love analytics and seeing the ROI of a marketing program? Are you a solutions based thinker suggesting solutions rather than throwing your hands up in the air? Do you love new technology and keep up with what is happening in digital marketing? Do you... Full Story

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