Goldman Sachs 10,000 Small Businesses | 07 October 2016

On Wednesday September 14, I stepped through the doors and became a part of Cohort 17 for the Houston class of the Goldman Sachs 10,000 Small Businesses program.  With a course schedule that includes 19 weeknight or full-day workshops, my first thought was HOW as in how the heck am I going to fit this into my already jam-packed life. Before I get to impressions, let me tell you WHY I applied for the program. My company is now six (6!) years old. My original plan was to create a... Full Story

Insights from Brand ManageCamp 2016 | 07 October 2016

It’s always refreshing to take a step outside of your own bubble - and nowhere is this more important than marketing. Marketers have a tendency to obtain good results and get complacent that we have done our job and effectively reached the masses. But in the 21st century, achieving successful results one time is starting to mean less and less. These days we all live on the surface of an ever-evolving landscape where change is fueled by the internet and technology at an exhausting rate.... Full Story

Leveraging Social Media: Do You Have to Pay to Play? | 06 October 2016

Thanks to the Fort Bend Chamber of Commerce for hosting the great lunch & learn about social media. Here is the presentation highlighting all of the social media channels we discussed & social advertising opportunities available. Click below to download the presentation, or download it here. Full Story

Top Marketing Trends from the Recent Google Partners Event | 05 October 2016

Blue Sky Marketing, a Google Premier Partner, recently participated in a digital marketing seminar conducted by Google on Sept. 28. In the webinar, Google representatives highlighted key digital marketing metrics, offered insights into digital consumer behavior, and detailed best practices for marketers. The webinar provided insights into what businesses need to keep in mind as they fine-tune their digital marketing efforts for 2017.  Mobile is King The main theme of the webinar was... Full Story

We're Hiring a Search Engine Marketing (SEM) Specialist | 02 September 2016

Search Engine Marketing (SEM) Specialist The ideal candidate must possess a keen understanding of online marketing, ideally in the B2C space, with a strong background in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, attribution monitoring and analytics. Blue Sky Marketing... Full Story

Sound Advice from SocialPro 2016 | 21 July 2016

The SocialPro 2016 marketing conference was two days packed full of helpful refreshers and new insights about paid and organic social media strategies and tactics. Ideally, it would take several blogs to break down all of the nuggets of goodness, but I’ve selected a couple key takeaways to help you improve your social marketing.   “To avoid excessive remarketing don't create campaigns based on commonly... Full Story

2 Days, Many Tweets: SocialPro 2016 | 15 July 2016

Marketers sometimes joke that the only people who are on Twitter are marketers at conferences, and some days I am inclined to agree. Below is a snapshot of the SocialPro 2016 conference pulled from my Twitter feed. Follow me on Twitter for the next time I'm at a conference. Enjoy!   Facebook and Instagram Facebook and Instagram account for 20% of time spent on mobile. Think about that. #SocialPro You have a shorter time to grab attention on Facebook,... Full Story

Snapchat: What a Trip Around the Baltic Taught Me | 11 July 2016

Social Media is an evolution of how people choose to connect on the internet - these days, Facebook for staying connected with family, friends and acquaintances, Twitter for news, what's trending and quick thoughts, Pinterest for inspiration, Instagram for artistic visual expression and now Snapchat for expressing even the most trivial part of your day with image or video. As I recently traveled around the Baltic Sea, I got a look at how people of many nations use Snapchat, the dynamic... Full Story

Blue Sky Marketing Receives Google Premier Partner Status | 01 July 2016

Blue Sky Marketing, a long-time Google Partner Agency, was recently awarded to Google’s top-tier of Partnership status, Google Premier Partner. Marketing companies who qualify for Premier Partner have demonstrated AdWords skill and expertise, met AdWords spend requirements, delivered agency and client revenue growth, and sustained and grown their client base.Premier Partners have increased contact with Google. They receive special information and support not available any other... Full Story

Being President of AMA Houston | 30 June 2016

It's a beautiful Saturday afternoon in Houston, Texas with the heat index somewhere near 110 degrees.  I've just arrived home from a planning retreat for the American Marketing Association Houston chapter's Board of Directors.  From July 1, 2015 through June 30, 2016 I had the distinct pleasure to serve as President of the American Marketing Association - Houston chapter. I appreciate the faith and trust that the 1,110+ members and 40+ person board put in me to lead for a... Full Story

Explore our Blog


Client Testimonials

"Blue Sky is always able to establish your ROI. Everything is measured very carefully. You know what you are spending and what you are getting back."

Jessica Henry, Director of Sales and Marketing · Hotel Derek
Marketing Clients
Johnson Development Corp. EB Inc Event Rentals and Design Fielding's Culinary Group Sugar Land Wine & Food Affair Woodlands Fabrics & Interiors Danner's Security Coventry Homes Viridian: Master Planned Community