Clients & Experience
At Blue Sky Marketing, we want to be an integrated part of our client's marketing programs. Our clients are our friends and we share some of their stories below. If you want to hear it from them, watch a testimonial. If you want to join them, please contact us.
Johnson Development Corp.
It all started with Imperial in Sugar Land. From that one development, the relationship between Johnson Development Corp. and Blue Sky Marketing has grown to include all Houston area communities (Sienna Plantation, Riverstone, Edgewater, Tuscan Lakes, Fall Creek, Woodforest, Harmony, Cross Creek Ranch, Harvest Green, Jordan Ranch, and Veranda), as well as their DFW communities (Trinity Falls and Viridian).
With the Johnson Development team, Blue Sky Marketing focuses on providing digital marketing strategy and proactive counsel on new technologies, as well as the back-end technology for their portfolio of residential real estate and master planned community websites.
Blue Sky Marketing received the Crystal Award for the "Event Promotion Campaign" for the Johnson Development Inaugural Home Tour.
Susie Goff, Director of Marketing, Johnson Development “I am happy too. But more happy that you take care of us!”
Frank's Americana Revival
When we learned that Mike Shine was acquiring Frank's Chop House, we knew this was something that Blue Sky Marketing wanted to be involved with. Mike is the consummate restaurateur with more than 30 years of experience. Couple that with the challenge of taking over a River Oaks institution (even of only a few years) and finding a path to a new brand while appeasing existing loyalists. Sounded like fun to us.
For Frank's, we started with the basics of the brand by project managing the creative process of developing a new logo and brand guideline. We project managed the new website, mobile website, social media changes, and updating all of Frank's various directory listings. On the day of the brand announcement, Frank's had its best Thursday ever, which for a well-established restaurant was a "nice" result.
Our marketing and branding work for Frank's was recognized by the American Marketing Association Houston with two Crystal Awards.
Fielding's Culinary Group
When Cary Attar reached out to Blue Sky Marketing to assist in launching Fielding's Wood Grill in The Woodlands, we were elated. Cary and Executive Chef & Culinary Director Edel are well known for creating and running amazing restaurant concepts. Fielding's has lived up to that reputation.
For Fielding's Wood Grill, Fielding's local kitchen + bar, and Fielding's Rooster, Blue Sky Marketing is the marketing department. Our daily life with them includes product and promotion planning, fielding media and community requests, public relations efforts, managing all creative projects, all social media and reputation management functions, as well as online and email marketing. Fielding's keep us on the go.
Coventry Homes is a production home builder with its headquarters in Houston, Texas and building homes throughout the major metro areas of Texas (San Antonio, Austin, Dallas-Fort Worth). Blue Sky Marketing provides digital marketing strategy support to Coventry Homes (and its family of home builder brands: Plantation Homes and Wilshire-Homes).
Our marketing support includes evaluation and implementation of their online marketing including pay per click programs, display ads, input on copy writing for SEO, and lead nurturing email programs. Drawing on our experience in community and homebuilder marketing, Blue Sky Marketing is thrilled to assist Coventry in growing their reach and revenues.
Sugar Land Wine & Food Affair
The five-day Sugar Land Wine & Food Affair, put on by the Fort Bend Chamber of Commerce and University of Houston Conrad N. Hilton College of Hotel and Restaurant Management, is recognized as the most anticipated culinary events/attractions of the year. Located in historic Sugar Land just 15 minutes from Houston, its multiple tastings, dinners, cooking demonstrations and seminars have achieved a reputation as a rollicking good time.
Event tickets are only available online. Blue Sky Marketing's challenge was to re-design the website with a minimal budget in order to improve the customer experience on the website and boost ticket sales through online marketing including a mix of email marketing, paid ads online and social media.
We put together a talented team of graphic designers and programmers to carry out our marketing vision. We not only saw a 25% increase in ticket sales, the redesign of the website won a Crystal Award at the AMA Houston's 2013 award show.
EB Inc Event Rentals and Design
EB Inc, an event rentals and design company, engaged Blue Sky Marketing to deliver a strategic brand refresh while providing an easy online user experience to navigate its extensive collection.
The marketing goal was to enhance the customer experience in reviewing the EB Inc catalog eliciting future revenue growth. EB Inc has the largest event inventory in Houston and makes everything custom in-house. Having a website that can display all of their precious inventory is invaluable. We remapped the website structure, created a manageable inventory database within the website and added an easy-to-use search filter for the user.
The design goal was to create something with approachable elegance - true to their original name, Elegant Beginnings. We, along with the client couldn't be more pleased with the outcome of the new logo and website. EB Inc services the Greater Houston, Dallas, and Austin Metropolitan areas.
VitalPet Veterinary Clinics
VitalPet is composed of a select group of high-quality animal hospitals.
For VitalPet, Blue Sky Marketing provides general strategic marketing counsel coupled with ongoing online advertising management. Our team enjoys assisting this group continue its growth into markets across the U.S. We manage their SEO, email marketing, paid search, social media advertising and Yelp programming.
Viridian: Master Planned Community
Viridian is a 2,000-acre master planned community in Arlington within the Dallas/Fort Worth Metroplex. This one-of-a-kind development incorporates unique amenities like its own sailing center and has won many accolades, most recently a McSam Award in 2016 from the Dallas Builders Association.
We were asked to revamp Viridian’s entire website in order to improve user experience and increase home buyer leads. This resulted in triple the website traffic compared to the previous year. Beyond website design, we provide Viridian with full-service digital marketing including strategy, media planning, creation and implementation of social media, email, advertising and SEO campaigns.
Viridian is part of Johnson Development Corp., for which we provide digital marketing services for 14 of their other community developments. As a whole, Johnson Development Corp. has more top-selling communities than any other developer in the nation.
Danner's Security is a Houston based security surveillance company that has been in business for over 75 years. Danner's reached out to Blue Sky Marketing to create an online B2B strategic marketing plan for their business. With not having much experience in marketing to the security industry, we took this as a challenge! After a thorough evaluation of the security industry, we came up with a strategic plan. Our marketing support for Danner's includes pay per click programs, display ads, video ads, SEO management, and monthly email campaigns to target industries and existing customers. Blue Sky Marketing takes pride in assisting Danner's grow their business.
Blue Sky Marketing
Blue Sky Marketing is about the endless possibilities that are available to any business owner with an effective marketing strategy implemented flawlessly to achieve their business objectives.