What I learned from my Mom about marketing and management | 08 May 2011

I am the youngest of eight (8) children, my Mom was a superior marketer and manager in many ways and here are things I learned from her. Energy. There is always more time and a deeper reserve of energy for projects that need to get done today. Give Back. When I was growing up, my mom was the board president for the SELA Girl Scout Council and tirelessly worked as a fundraiser for the organization. Know your customers and give them what they want. My mom made breakfast every day. If you... Full Story

Mother's Day Marketing | 07 May 2011

On "Mother's Day Eve", which is what it should be called since Mother's Day is the fourth largest spending holiday*, I am wrapping up several retail based Mother's Day marketing campaigns. And once again, the marketing strategy was based on understanding the target consumers. I am likely to be accused of stereotyping but the marketing results I am about to report support this statement:  Mother's Day is about men in a panic to book Mother's Day events for their wives.  (Or grown... Full Story

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