How to use the "new" Facebook as a small company | 13 March 2012

February 29, 2012: Facebook announced a slew of changes. The ultimate goal for them is monetize-monetize-monetize before their IPO. Instead of ranting about Facebook and its variability, I am focusing on how to best utilize the changes to my clients' benefit. Knowing that only 17% of the Fans actually see the posts is LIBERATING. No longer are we  posting thinking that we are reaching a broad audience. We now know emphatically that we have to do more.  The new changes that offer... Full Story

"Aggressively" friendly -- otherwise known as "New Orleanian" | 06 March 2012

Random warning ... this post is exceedingly random. Marketing requires an understanding of cultures - social or business. I am sometimes struck by how dramatically cultures vary even over short distances. I currently live in Houston but was born and raise five hours away in New Orleans. I was recently described as "aggressively friendly" when I am out bike riding or walking in my neighborhood. I say "good morning" or "good afternoon" to everyone whether they are five years old or... Full Story

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