You live, you learnAugust 25, 2010 I co-hosted an American Marketing Association Special Interest Group event yesterday entitled "Guide to marketing your nonprofit online." And here is what I learned (or was reminded of): 1. Keep Teams Small and Focused: Even with everyone on a team having excellent intentions, it takes more work to coordinate a larger group of people. Many thanks to my co-chairs. 2. Review speaker presentations in advance: Speakers will surprise you by going off-topic, way off-topic. Pre-review and be ready to coach and counsel. 3. Share the Responsibility: Let others manage their piece and they will frequently exceed your expectations. See #1 above for the caveat to that. 4. Remember to Thank Everyone: No matter what their contribution, they took time out of their busy day to participate and deserve your appreciation. 5. Post-Event Review: Make notes on what went well and what didn't to make sure you continuously improve. In this instance, it was great discussions with MaryJane Mudd and Jo-Anne White after the event that helped to round out my perspective. Onward. Our next AMA Interactive SIG event will feature Jace Dicker of ExactTarget discussing current trends in B2B E-mail Marketing for lead generation and integrating that with Social Media. That event will be October 28. |
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